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Marketing

Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.

Showing 1 - 15 Articles out of 30

The FB connect of brands

'Liking' a brand on Facebook does not always ensure brand loyalty.

BY Vrinda Oberai  |  Apr 10, 2012  |  comments ( 1 )  | 

Price low, profit more

Loss Leader strategy has always been used successfully by all categories of retailers all over the world. Sometime it is used to increase the footfall inside the store or to market a newly launched product

BY Rajni Pandey  |  Mar 10, 2011  |  comments ( 11 )  | 

Conceal and reveal

Mystery marketing initiatives have been a part of the retail market since some time now has its own appeal as it breaks the clutter to give a fresh breath of life to marketing gimmick initiatives.

BY Vrinda Oberai  |  Dec 23, 2010  |  comments ( 1 )  | 

Activity Based Management in Retail

In retail, you face challenges of understanding, as far as possible, the net profitability and cost-to-serve by product and other dimensions (channel, supply chain route, customer, and vendor). Profit differs widely by many factors.

BY Seema Seth  |  Nov 03, 2010  |  comments ( 1 )  | 

Grabbing for extra edge

Retailer customer relationship redefined

BY Vrinda Oberai  |  Sep 10, 2010  |  comments ( 0 )  | 

Retailer Retention

Malls going extra miles for full occupancy

BY  |  Aug 08, 2010  |  comments ( 2 )  | 

Innovation edge

To attract customers, help retailers, manufacturers are bringing in innovation

BY Avinder Batra  |  Aug 02, 2010  |  comments ( 0 )  | 

Reinstate the dropping sales

Tips to revive your website

BY Neha Malhotra  |  May 07, 2010  |  comments ( 1 )  | 

In house advertising is in

In-store advertising helps in boosting sales.

BY Retailer  |  May 01, 2010  |  comments ( 0 )  | 

Enhance store visibility and profits with colours

Colours add to the visibility factor of a brand.

BY Retailer  |  May 01, 2010  |  comments ( 16 )  | 

Signages come of age

They create brand recognition.

BY Neha Malhotra  |  May 01, 2010  |  comments ( 1 )  | 

Advertising reaches the DTH turf

Retailers are making the most of it

BY Neha Malhotra  |  May 01, 2010  |  comments ( 2 )  | 

Precision marketing through loyalty programmes

Market your product/ service to those who need it.

BY  |  Apr 30, 2010  |  comments ( 1 )  | 

Communication that engages audiences

Retailers are considering SMS-marketing

BY Vrinda Oberai  |  Apr 30, 2010  |  comments ( 1 )  | 

OOH reaching greater heights

Indian OOH advertising industry is evolving

BY Neha Malhotra  |  Apr 30, 2010  |  comments ( 0 )  | 

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