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Store Management

The section talks about the operations involved in managing a store, be it merchandising, queue management, shelving and other related topics.

Showing 1 - 15 Articles out of 49

Where white men rule the roost

There is a new trend in organised retail in India- that of hiring CEOs from foreign countries; here is a peek-a-boo on why the decision seems worthwhile

BY Seema Seth  |  Jul 12, 2011  |  comments ( 0 )  | 

Customising persona

Marketing apparel with Mannequins has been going on for ages, but never with the force that it has today. These "silent salespeople" allow your customers to envision themselves in the clothing displayed on the mannequins - and that visual sells clothing.

BY Aadeetya Sriram  |  Jun 21, 2011  |  comments ( 0 )  | 

Making the most of waiting time

It is hard enough to get shoppers into stores these days, but no buyer wants to delay their time getting out either. Many retailers are seeking ways to speed checkout lines as a means to improve customer services, fuelling the growth of queue mgmt in a re

BY Aadeetya Sriram  |  Jun 07, 2011  |  comments ( 0 )  | 

Product life cycle

A product has a life cycle depending on its type and target consumer

BY  |  May 23, 2011  |  comments ( 2 )  | 

Importance of Store Designing

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store

BY Avinder Batra  |  May 10, 2011  |  comments ( 1 )  | 

Retail Sales Training

Training is essential for better productivity and customer satisfaction

BY Aadeetya Sriram  |  May 10, 2011  |  comments ( 0 )  | 

Creating Dual Utility Space

Kolkata witnesses retail innovation with dual utility stores

BY Seema Seth  |  Mar 25, 2011  |  comments ( 0 )  | 

Skill of managing space

Products inside the store should be easy to locate, be near related products, and have the correct facings; Space management is about maximizing every inch of the selling floor.

BY Rajni Pandey  |  Feb 22, 2011  |  comments ( 1 )  | 

Hitting the right notes in stores

Sound of music can not only add value to the in-store shopping experience but also end up in increasing the sales figures. Retailers are trying their hands on this with new innovative techniques.

BY Avinder Batra  |  Feb 15, 2011  |  comments ( 1 )  | 

Mannequin Mystique

New innovations have marked Mannequins, not just in terms of designs but also in their uses.

BY Vrinda Oberai  |  Feb 14, 2011  |  comments ( 1 )  | 

Fit it right!

The fitting rooms in retail, once the most ignored part of retail store has turned up as the point where customer makes actual decision to buy the product.

BY Rajni Pandey  |  Feb 11, 2011  |  comments ( 0 )  | 

Evaluating Retail Operations

Timely evaluations are necessary for smooth operations of your retail store and for the desired footfall and customer loyalty.

BY Seema Seth  |  Jan 03, 2011  |  comments ( 0 )  | 

Plan your Merchandise well!

Today, the need of the retail business is to keep right product mix, at right location and at right time !

BY Avinder Batra  |  Nov 12, 2010  |  comments ( 0 )  | 

Switching PRM with CRM

As product value chain is extending life due to up gradation, PRM is gaining importance

BY seema Seth  |  Oct 21, 2010  |  comments ( 3 )  | 

Call of Adventure and Nature

Timberland has set out on an all new expedition by partnering with Reliance Brands through a license cum distribution agreement to set foot in India.

BY Varun Jain  |  Oct 07, 2010  |  comments ( 1 )  | 

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