Search result: IPL Is Back
Showing 1 - 10 Articles out of 192
Long backup batteries
Luminous launches new range of Tubular and Tall Tubular batteries.
Are brand ambassadors worth it?
Brand ambassadors from a customer's perspective don't influence buying decisions.
BY Neha Malhotra | May 10, 2012 | comments ( 0 ) |




Flavours drive demand
Lassi too receives an image lift with more flavours added to its kitty.
BY Gunjan Piplani | May 01, 2012 | comments ( 2 ) |




Crusoe launches specialist sportswear collection
Launches a sportswear collection latest in design and function.
Convenience of COD: A myth?
COD is contributing to eroding margins for online players.
BY Vrinda Oberai | Apr 30, 2012 | comments ( 0 ) |




Envent World introduces speakers
Step up to a subwoofer for louder, fuller bass.
Tantalising accessories
The fashion accessories industry needs to look beyond apparel.
BY Vrinda Oberai | Apr 27, 2012 | comments ( 0 ) |




Shaky on the top!
Attrition moves up the ladder to the top level.
BY Neha Malhotra | Apr 26, 2012 | comments ( 0 ) |




Dividing, they gain
Customer segmentation effectively magnifies the impact of a brand.
BY Vrinda Oberai | Apr 21, 2012 | comments ( 0 ) |




Contenders to the top
Micromax, Lava and Karbonn create a market for themselves.
BY Aadeetya Sriram | Apr 21, 2012 | comments ( 0 ) |














