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  • Author
  • Aparna Sharon Isa Dass

Aparna Sharon Isa DassAparna Sharon Isa Dass, Sr. Sub Editor

Franchise India Holdings Limited is Asia's leading integrated franchise and retail solution company since 1999 and has an absolute authority on Franchising, Licensing, Retailing, Real Estate and Marketing. FIHL has helped hundreds of investors in selecting the right opportunity and in turn assisted various organisations in International and domestic franchise expansion.

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Borrowed feathers

Did you ever come across a situation where your child might ask for merchandise with a Super Man or Barbie on it? Ever wondered how the character came up on that merchandise. The concept of getting the character on a cup or pencil is through the art of Br

BY Aparna Sharon Isa Dass  |  Dec 08, 2009  |  comments ( 0 )  | 

The mystery behind Mystery Shopping

There is never a day when retailers are not concerned about the services and standards they are meant to set. At their rescue are a set of individuals who go undercover, from surveys to researches, The Mystery Shopper does it all.

BY Aparna Sharon Isa Dass  |  Nov 09, 2009  |  comments ( 1 )  |