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Neha MalhotraNeha Malhotra, Sub Editor

Neha Malhotra, is presently working as Sub Editor, with Franchise India Holdings Limited’s Web Division. She has done her graduation with an honors degree in economics from Panjab University. She has also done Post Graduate Diploma in Mass Communication. She has two years of working experience in print media, with specialisation in franchise and retail industry.

Showing 1 - 18 News out of 84

Pursuit of entertainment satiated

In mall, entertainment pulls crowds but does not add extensively to revenues.

BY Neha Malhotra  |  May 22, 2012  |  comments ( 0 )  | 

Are brand ambassadors worth it?

Brand ambassadors from a customer's perspective don't influence buying decisions.

BY Neha Malhotra  |  May 10, 2012  |  comments ( 0 )  | 

Youth drifted

The most targeted clientele today is the youth. Innovation is what works for them and retailers continuously work towards it.

BY Neha Malhotra  |  May 08, 2012  |  comments ( 0 )  | 

Men are shopaholics too!

Shopping is for girls! May be not, men, are supposedly shopping more than women in terms of value.

BY Neha Malhotra  |  May 04, 2012  |  comments ( 1 )  | 

Shaky on the top!

Attrition moves up the ladder to the top level.

BY Neha Malhotra  |  Apr 26, 2012  |  comments ( 0 )  | 

The rise of online acquisitions

Online acquisition allows e-retailers to offer everything to customers.

BY Neha Malhotra  |  Apr 20, 2012  |  comments ( 0 )  | 

The buzz about going e-global

Taking your brand online is passe; what's pivotal today is going e-global.

BY Neha Malhotra  |  Apr 18, 2012  |  comments ( 0 )  | 

Good thing about probiotics

The probiotics industry is poised for immense growth in India.

BY Neha Malhotra  |  Apr 13, 2012  |  comments ( 0 )  | 

In-store entertainment

In-store events encourage retail therapy, product trials and loyalty

BY Neha Malhotra  |  Jun 21, 2010  |  comments ( 2 )  | 

Try this out!

Sampling is a research and marketing tool

BY Neha Malhotra  |  Jun 07, 2010  |  comments ( 1 )  | 

Volcanic eruption affects retail genres

With the news of the volcanic ash dispersion from Iceland, travelling has come to a standstill. As a result, retail is being affected to a great extent. Read on for insights

BY Neha Malhotra  |  Jun 03, 2010  |  comments ( 0 )  | 

Wheeling and Dealing @ Shows

Car retailers are directly reaching the TG at fashion shows

BY Neha Malhotra  |  May 26, 2010  |  comments ( 0 )  | 

Play the right music

Keep shoppers entertained and boost sales

BY Neha Malhotra  |  May 26, 2010  |  comments ( 2 )  | 

Reinstate the dropping sales

Tips to revive your website

BY Neha Malhotra  |  May 07, 2010  |  comments ( 1 )  | 

Designed to deter shoplifters

Some essentials that store designers must keep in mind.

BY Neha Malhotra  |  May 01, 2010  |  comments ( 0 )  | 

Cash n Carry: looking up

The new FDI policy favours it.

BY Neha Malhotra  |  May 01, 2010  |  comments ( 0 )  | 

Signature Fixture: Do it right!

Match it with the brand-image.

BY Neha Malhotra  |  May 01, 2010  |  comments ( 1 )  | 

Signages come of age

They create brand recognition.

BY Neha Malhotra  |  May 01, 2010  |  comments ( 1 )  |