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- Vrinda Oberai
Vrinda Oberai
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The women affair
After having taken the offline market by storm, women are now present across the virtual shopping world.
BY Vrinda Oberai | May 22, 2012 | comments ( 0 ) |
Nailing it!
The nail care segment has been witnessing a growth of 50 per cent year-on-year with nail spas and nail bars mushrooming across the country like never before.
BY Vrinda Oberai | May 19, 2012 | comments ( 0 ) |
Convenience of COD: A myth?
COD is contributing to eroding margins for online players.
BY Vrinda Oberai | Apr 30, 2012 | comments ( 0 ) |
Tantalising accessories
The fashion accessories industry needs to look beyond apparel.
BY Vrinda Oberai | Apr 27, 2012 | comments ( 0 ) |
Dividing, they gain
Customer segmentation effectively magnifies the impact of a brand.
BY Vrinda Oberai | Apr 21, 2012 | comments ( 0 ) |
Beauty attraction for hypermarts
This segment is making its presence felt in hypermarkets and grocery stores.
BY Vrinda Oberai | Apr 18, 2012 | comments ( 0 ) |
Lacking appeal
Shopping festivals in India struggle to find takers.
BY Vrinda Oberai | Apr 17, 2012 | comments ( 0 ) |
Arvind Brands brings 'Elle'
Partners with France's Lagadere Active Group; launches ELLE Fashionwear.
BY Vrinda Oberai | Apr 11, 2012 | comments ( 0 ) |
The FB connect of brands
'Liking' a brand on Facebook does not always ensure brand loyalty.
BY Vrinda Oberai | Apr 10, 2012 | comments ( 1 ) |
Standing against each other
Safal, Spencer's and Reliance Fresh adding dynamism to F&G segment.
BY Vrinda Oberai | Apr 06, 2012 | comments ( 0 ) |
Building on the trust factor
Building customer loyalty essential for a sustainable business model.
BY Vrinda Oberai | Apr 02, 2012 | comments ( 0 ) |
E-retail: The next big thing in retail
E-retail has existed for over a decade now,both in India and abroad.
BY Vrinda Oberai | Mar 30, 2012 | comments ( 1 ) |
Growing popularity of direct selling
Direct selling to grow at CAGR of 9 per cent in the next 4-5 years.
BY Vrinda Oberai | Mar 26, 2012 | comments ( 0 ) |
E-commerce soars high at e-Retail Congress 2012
Though having been almost a decade behind the West in adopting the virtual technology, India emerges as the leader in the internet growth revolution.
BY Vrinda Oberai | Feb 23, 2012 | comments ( 0 ) |
Revitalising by going niche
Niche e-commerce websites, in a layman's language, are typically those that primarily offerone kind of product or products within one focused category.
BY Vrinda Oberai | Feb 22, 2012 | comments ( 0 ) |
Amazon arrives in India
Junglee.com is the new avatar of Amazon in India.
BY Vrinda Oberai | Feb 10, 2012 | comments ( 1 ) |
Starbucks anchors in India
With the Starbucks cafes set to launch in India later this year,
BY Vrinda Oberai | Feb 03, 2012 | comments ( 0 ) |
Payment with feasibility
With the e-commerce industry growing like never before in the country, the various modes of payments with regards to the same are bound to grow in the process.
BY Vrinda Oberai | Jan 30, 2012 | comments ( 0 ) |
