RETAILER
RETAILER
June 15 - August 14, 2007 | Vol. 2 No. 3
Sat, 31 Jul 2010 13:33:38 -0500
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Two online retail companies merge

Indiaplaza.com, a Texas-based online retailing company merged with Fabmall.com, another online company. The merging of the two companies came with Fabmall.com's acquisition of the other for an undisclosed amount.
The combined online retail company will run under the name of Indiaplaza.com. and will be managed from outside India. Logistics and operations will be based within India as well as in US.
The online retail company will now have a workforce of 75 employees and a catalogue of 3.5 million products. Fabmall.com registered a growth rate of 30 per cent last year. In the next two years, the company plans to invest Rs 25 crore on marketing. According to Vaitheeswaran, CEO, gift items, books, mobiles and lifestyle products account for the maximum transactions. So far, one million people have transacted with the company.

Nokia embarks upon brand new retail strategy
Following a new retail strategy, mobile handsets manufacturer giant, Nokia, is now to adopt a four-segment marketing system. The new strategy is based on findings of Nokia Segmentation Study, Nokia's extensive survey of 16 countries worldwide (42,000 consumers). The four lane marketing system, a comprehensive integration of all layers of the consumer sector, will be based on the user category and will include features according to the user's demands.
Mobile handset market in India is worth Rs 15,000 crore and 79 per cent of the whole market goes to Nokia. Retailing mobile handset in the country will be substantially and significantly increased with the application and realization of Nokia's new retail strategy.
Retail edge of Frito-Lay's success in West Bengal
The success of Frito-Lay witnessed in its plant in West Bengal, particularly through the concept of partnership farming, is likely to encourage US companies to come and invest in India.
PepsiCo's snack and fun food division, Frito-Lay, which makes potato and snack brands like Lay's, Uncle Chips, Kurkure, Twisteez and Chetos, started operating India in 1989 with units in Punjab and Maharastra.
The West Bengal plant, set up in 2005, practices the concept of partnership farming. Started in the year, 2003 with 140 farmers, Frito-Lay collaborates, today, with 4,000 farmers over 2,100 acres. The company buys back the wanted variety of potato from farmers to manufacture its own products. The final result of the venture is, no doubt, on the retail of its products.
Top managers quit Yum! Restaurants, India
The top management team is learnt to have quit Yum! Restaurants, India, the leading fast food chain that owns Pizza Huts and KFCs. The team includes Sandeep Kohli, head, Ajay Bansal, director (operation), and Anupum Bhattacharya, CFO.
Sandeep Kohli had been working with the premier fast food chain right from the first-time launch of Piza Hut in Bangalore, in 1966. He also spearheaded the launch of another Yum! chain, KFC in India. The exit of the top managers from Yum! Restaurants come at a time when the QSR format in India is in for expansion and competition. Papa John's pizza chain is coming up with more stores whereas Starbucks and Burger King are ready to scale up their size. Wal-Mart-Bharti will get firmed up soon in various places.
Lenovo to have 100 retail outlets by March
Lenovo plans to expand its existing retail infrastructure and targets to hit a century by March 2007. Presently, there are 60 exclusive Lenovo retail outlets in India and by March 2007, the company plans to have 100 outlets.
Lenovo is focusing on the retail format as it sees a huge potential in the consumer segment. Realising the disadvantages of over-distribution, the company will surge almost double but at the same time will avoid over-distribution. As for online sale policy, the company has online sales models in a few countries, but in India, where the market is huge, untapped online sales may take off in future.
Nirula's launches new retail formats
North India-based fast food chain, Nirula's has come up with new retail formats to tap the specific consumers segments. The strategy consists in setting up three different formats, viz Express, food court unit and ice-cream kiosk formats. The project is to enhance accessibility of the brand to the consumers by maximising penetration among high traffic locations.
Launched first in January at Delhi Airport, Express format is essentially a takeaway format located at malls, railway stations, airports and metro stations within 200 sq.ft area. The food court unit, to be in malls, multiplexes and large commercial complexes, will serve Indian food items, pizzas, burgers. The first unit is coming up in Gurgaon.
The ice-cream kiosks will offer a range of food products in an air-conditioned environment.
 
 
     
       
  Features:  
 
Visual Strategy Cover Story
Light it up Cashing in on Discounts
Market Place Cover Focus
Entertainment business redefined Discounts Galore
Industry Watch Global Retail
Hot Market for Wheels

SINGAPORE - Retail hub in S-E Asia

Retail Trends Retail Strategy
Attractive pricing at Factory Outlets
Time for small retailers to make hay!
Effect of employee attitude
Attracting the customers
 
  Interviews:  
 
Luxury Sector

Real Estate

Self-reliant manufacturer
Mr Harkirat Singh Bedi,
Head, IDEB Group
in an interview with Retailer

A name synonymous with quality
Mr Manoj Kumar
Director,
Aashiyana Group,in a discussion with the Retailer, speaks about various mall projects of the company.
...more ...more
 
Support Mall Owner
Be consistent, focused and a perfectionist
Mr Rajiv Merchant
Mr Rajiv Merchant
Chief Executive Officer ,
Creative Portico India Pvt. Ltd. ,
talks about his professional itinerary in a talk with the Retailer.

A household brand
Mr Chandru Kalro
Executive VP(marketing),
TTK Prestige,
talks about the establishment and success of the company in an interview to the Retailer

...more ...more