Hoping to break new grounds in men's luxury clothing
Hoping to break new grounds in men's luxury clothing
Enabling anticipation of trends along with careful observation of the society, we have infused our intellectual curiosity and cultural interests to relentlessly pursue a new idea said Nitin Singh & Deepak Parwani Founders of BoSquare, in a candid interaction with Retailer Media....
 
Tell us about the inception of your brand and the new store?
What began as merely counseling people on how to dress impeccably has now become a passion project for us, say Nitin Singh & Deepak Parwani. Enabling anticipation of trends along with careful observation of the society, we have infused our intellectual curiosity and cultural interests to relentlessly pursue a new idea, BoSquare. The brand has been built beyond the physical limitations of boutiques and showrooms, exuding expressiveness for every occasion and for every personality. An exclusive, tasteful store exhibiting a wide range of highly fashionable bespoke men's clothing, accessories and luxury goods using the finest materials along with sophisticated workmanship.
 
What are your views about the men's wear market?
It's a growing market, as a large amount of men seem to have increased their intrigue towards men's fashion in India and internationally. Speaking about Bespoke men's wear market, we believe, everyone should wear customised clothes like it's their second skin. One has the right to not be dictated by ill fits or limited choice anymore. By laying the foundations of their über-stylish store in Mumbai, BoSquare anticipates to break new grounds in the field of men's luxury clothing and accessories as the new sense of style for men is Sharp, Suave and Smart.
 
Tells us about the price points of your brand?
We offer a range starting from Rs 3,000 that goes up to Rs 6,000 for our shirts. Our Suits start from Rs 24,000 - to 65,000, Accessories start from 1,400- to 4,500 and Shoes start from 8,000 to 16,000. 
 
What are your differentiation strategies? How do you plan to compete with other bespoke apparel brands?
We have decided to bring about certain style nuances that are unique. Unlike being a brand showcasing purely classic attire, BoSquare likes to infuse colours and change perceptions. We are coming up with digital prints and fusing them with classic. We are also in the process of producing in-house shoes and prints that are customised.
 
Is BQ available online, if yes then how fruitful has it been? Does it help you in generating more clients?
No, we are not available online. We are just concentrating on our Flagship Store.
 
How do you plan to expand your bespoke brand?
As of now, planning on more stores and entering the eCommerce market. 
 
Do you have plans to introduce more product categories under your label?
Yes, we definitely intend to expand our brand with a variety of different product categories. We are planning on widening our brand by involving a wider target audience with casual wear and bags.
 
As a startup, where do you see yourself four-five years down the line?
We intend to have our flagship stores in various cities.
 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading