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Retailer Magazine

Retailer, November 2014, Vol. 9 No. 9 Out of the \'Box\' Retailing!

For the marketing and sales segment, connecting television with shopping opportunities has been a real revolution in tapping new avenues for commerce. And in the last few years, television, as a dominant media, by virtue of its reach has made a comeback by upgrading and changing into a superior shopping medium.

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Retailer, November 2014, Vol. 9 No. 8 Comfortably Fashionable!

We have been compromising fashion for comfort and vice versa in making our retail purchases for a long time. And when it comes to buying footwear, the challenge becomes obvious. Liberty has always been bridging this gap with their range of comfortable yet stylish footwear, giving consumers a win-win on both sides.

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Retailer, October 2014, Vol. 9 No. 7 A Melange of Style & Elegance - Making it in India

It is about perfecting details and nuances of products and services that creates a niche for a fashion retailer. Ambience at store and its layout is critical to create a self propelling effect for a discerning customer, and Da Milano, country’s leading fashion retailer, swears by the product it designs.

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Retailer, September 2014, Vol.9 No.6 EMVANTAGE saving eCommerce industry from Cash Dominance

According to IAMAI, the digital commerce market grew by 33 per cent to Rs 62,967 crore last year as against Rs 47,349 crore during the corresponding period 2012. At present, there are over 2.5 crore online buyers and more than 21.3 crore Internet users in the country, according to the association.

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Retailer, August 2014, Vol.9 No.5 Designing it Right!

A well designed store makes the ambience more inviting and helps retailers in improving the conversion rate

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Retailer, July 2014,Vol.9 No.4 An appetite for growth

Same-store sales at QSRs has slowed considerably and leading chains are attempting to reverse this trend via a range of promotional offers

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Retailer, June 2014, Vol 9 No.3 “SHORTLY LAUNCHMERCHANDISE FOR THREE ICONS”

King Features, part of US-based Hearst Corporation, is a leading global player in the licensing industry via a partnership with hundreds of licensees in more than 30 countries.

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Retailer, May 2014, Vol 9 No.2 THE FUTURE OF RETAIL

DLF Mall of India, Noida, with 1.93 million sq ft of retail space, is set to transform the customer ‘experience’ and also set numerous operational benchmarks

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Retailer,April 2014,Vol.9 No.1 A LUXURIOUS RIDE

t’s a dichotomy that just can’t be ignored, high-end consumers had to await their turn to book the Mercedes-Benz S 500 priced at nearly Rs 1.6 crore at the beginning of this year, and this Germany-based luxury car manufacturer sold 125 cars within a fortnight to buyers who hadn’t even seen this model. And, when this car model was unveiled in mid-January, the frenzy amongst buyers and the media reached a different ‘level’.

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Retailer, February Vol.8 No.12 Cooking an ‘engagement’

Organised retail chains are increasingly introducing ‘live’ kitchens and it enables them to take the customer experience to the next ‘level’.

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Retailer, January 2014, Vol.8 No.11 BUSINESS WITH ‘FRIENDS’

Start-ups are increasingly relying on social networking sites to scale up their operations.

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Retailer, December 2013, Vol.8 No.10 BOLLYWOOD’S NEW ‘GOLD’ RUSH

Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments is also well documented. And, despite the production of more than 1,600 movies each year, licensing still accounts for only a miniscule portion of a production house’s revenue, in contrast to the global trend.

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Retailer, November-2013, Vol.8 No. 9 INGREDIENTS FOR SUCCESS

The $ 40 billion (nearly Rs 2.4 lakh crore) domestic food services market is attracting increased attention from leading players in India Inc and global chains, given rapid urbanisation and changing food habits. And, recognising the long-term opportunities in this sector, the Mukesh Ambani-led Reliance Retail recently took a 45 per cent stake in UK headquartered Two Sisters Foods India (TSFI), and plans to run a chain of restaurants in direct competition with global QSR giant - KFC

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Retailer, October- 2013, Vol.8 No.8 OFFERS’ LIGHT UP DIWALI

Retailers and consumer-based brands are increasingly emphasising value for money ‘deals’ and ‘gifts’ in their communication strategy, in a bid to attract consumers during the festival season.

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Retailer, September-2013, vol 8 no 7 SMALL CITIES, BIG OPPORTUNITIES

Retailers are increasingly focussing on smaller towns, given loyal consumer base and faster break-even. However, the related challenges cannot be ignored.

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