Retailer, November 2014, Vol. 9 No. 8 Online-Offline campaign gets hot
A majority of brands albeit going through the traditional ATL and BTL activities, are also logging on to marketing campaigns through social media platforms like Facebook and You Tube, to reach their already loyal customers this season.
Retailer, October 2014, Vol. 9 No. 7 A Melange of Style & Elegance - Making it in India
It is about perfecting details and nuances of products and services that creates a niche for a fashion retailer. Ambience at store and its layout is critical to create a self propelling effect for a discerning customer, and Da Milano, country’s leading fashion retailer, swears by the product it designs.
Retailer, September 2014, Vol.9 No.6 EMVANTAGE saving eCommerce industry from Cash Dominance
According to IAMAI, the digital commerce market grew by 33 per cent to Rs 62,967 crore last year as against Rs 47,349 crore during the corresponding period 2012. At present, there are over 2.5 crore online buyers and more than 21.3 crore Internet users in the country, according to the association.
Retailer,April 2014,Vol.9 No.1 A LUXURIOUS RIDE
t’s a dichotomy that just can’t be ignored, high-end consumers had to await their turn to book the Mercedes-Benz S 500 priced at nearly Rs 1.6 crore at the beginning of this year, and this Germany-based luxury car manufacturer sold 125 cars within a fortnight to buyers who hadn’t even seen this model. And, when this car model was unveiled in mid-January, the frenzy amongst buyers and the media reached a different ‘level’.
Retailer, December 2013, Vol.8 No.10 BOLLYWOOD’S NEW ‘GOLD’ RUSH
Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments is also well documented. And, despite the production of more than 1,600 movies each year, licensing still accounts for only a miniscule portion of a production house’s revenue, in contrast to the global trend.
Retailer, November-2013, Vol.8 No. 9 INGREDIENTS FOR SUCCESS
The $ 40 billion (nearly Rs 2.4 lakh crore) domestic food services market is attracting increased attention from leading players in India Inc and global chains, given rapid urbanisation and changing food habits. And, recognising the long-term opportunities in this sector, the Mukesh Ambani-led Reliance Retail recently took a 45 per cent stake in UK headquartered Two Sisters Foods India (TSFI), and plans to run a chain of restaurants in direct competition with global QSR giant - KFC