Retailer, January 2015, Vol. 10 No. 1 Empowering Indian women with the art of western power dressing
With increasing number of women populating the corporate world, the need has arisen to wear her confidence in style, to make her stand apart. To satisfy this need, Sri Lanka-based apparel brand, Aviraté, entered the western women’s wear segment, empowering Indian women to boldly express themselves in a formal, westernised environment, by offering a wide range of fashionable and stylish western attire. A closer look!
Retailer, November 2014, Vol. 9 No. 9 Out of the 'Box' Retailing!
For the marketing and sales segment, connecting television with shopping opportunities has been a real revolution in tapping new avenues for commerce. And in the last few years, television, as a dominant media, by virtue of its reach has made a comeback by upgrading and changing into a superior shopping medium.
Retailer, November 2014, Vol. 9 No. 8 Comfortably Fashionable!
We have been compromising fashion for comfort and vice versa in making our retail purchases for a long time. And when it comes to buying footwear, the challenge becomes obvious. Liberty has always been bridging this gap with their range of comfortable yet stylish footwear, giving consumers a win-win on both sides.
Retailer, October 2014, Vol. 9 No. 7 A Melange of Style & Elegance - Making it in India
It is about perfecting details and nuances of products and services that creates a niche for a fashion retailer. Ambience at store and its layout is critical to create a self propelling effect for a discerning customer, and Da Milano, country’s leading fashion retailer, swears by the product it designs.
Retailer, September 2014, Vol.9 No.6 Mobile The new leader in marketing
To serve the digitally-connected consumers, brands are constantly using mobile as a linking medium, to reach out to their target audiences With the growing usage of mobiles in our country, it would not be an exaggeration to state that life is now dependent on the 12 cm screen of our smartphones.
Retailer, July 2014,Vol.9 No.4 A Marriage of Indian fashion and cinema
Diva’ni, India’s first cinema-inspired fashion brand, is focussed on the ambitious young Indian women and is perhaps the only player in the aspirational luxury ethnic wear segment. Plans are also on the anvil to expand the retail network in India and make a foray overseas
Retailer, May 2014, Vol 9 No.2 A new and Improved Brand
Ring out the old, ring in the new” were the iconic phrases in Lord Tennyson’s poem, and senior executives at leading retailers and brands appear to be following a similar strategy, in a bid to ensure their relevance amongst consumers whose needs have evolved considerably
Retailer, November-2013, Vol.8 No. 9 RECREATING THE ‘MAGIC’
Consumer-based brands are increasingly leveraging the nostalgia theme in their advertising and communication strategy, with their taglines increasingly reverting to those used five or even 10 years earlier. The reason – a particular campaign of earlier years still ‘connects’ a brand with its target consumers rather easily, and it helps to also reduce promotional expenditure by nearly 10 -15 per cent, say experts.
Retailer, October- 2013, Vol.8 No.8 THE ‘RIGHT’ FOOT FORWARD
Sanjeev Agrawal, MD, Skechers, South Asia, knew that they were amongst the last few entrants in the rather competitive branded footwear segment here and needed to be aggressive. And, consumer-centric promotions and building a distribution network were viewed as key for their success.