Strengthening Customer Retailer-Bond Bringing Retailing to the Fore!
Everyone has been in a restaurant or a retail outlet at one point of time and thought, “I wish I could tell the owner of this place how unhappy I am with my experience.” In other cases, an employee has gone the extra mile to offer their assistance and ensure that the customer gets the highest level of satisfaction.Mystery Shopping is the solution that many companies have taken to for truly understanding the reality of the customer experience of their brand.
Retailer, April 2015,Vol 11 No..5 The Malls that have Changed Retailing in India
Gaursons India has been a prominent name in Indian real estate scenario since 1995. They have earned their reputation in residential as well as commercial spaces and now with their retail venture, Gaur City Mall in Greater Noida West, the company is all set to offer an engrossing experience to shoppers, businessmen and retailers. Manoj Gaur, Managing Director of Gaursons India, sheds light on how the long and enriching years of his experience in Real Estate has given him insights on the successful mall retailing pattern of the country.
Retailer, March 2015,Vol 10 No..4 Book Retailing Comes of Age
Book retailiing globally is increasing in popularity and keeping pace with this trend, Om Books International has widened its retailing arm by including online as a strong channel. Although, Ajay Mago, Publisher, Om Books International is hooked on to the traditional book retailing format.
Retailer, January 2015, Vol. 10 No. 1 Luxury Retail: Darling of high spenders
As Indian beauty industry is experiencing an unprecedented shift towards luxury retail, big spenders have become the darling of these brands. Here’s a road map revealing how luxury brands are betting on high spenders.
Retailer, November 2014, Vol. 9 No. 9 Out of the 'Box' Retailing!
For the marketing and sales segment, connecting television with shopping opportunities has been a real revolution in tapping new avenues for commerce. And in the last few years, television, as a dominant media, by virtue of its reach has made a comeback by upgrading and changing into a superior shopping medium.
Retailer, November 2014, Vol. 9 No. 8 Comfortably Fashionable!
We have been compromising fashion for comfort and vice versa in making our retail purchases for a long time. And when it comes to buying footwear, the challenge becomes obvious. Liberty has always been bridging this gap with their range of comfortable yet stylish footwear, giving consumers a win-win on both sides.
Retailer, October 2014, Vol. 9 No. 7 A Melange of Style & Elegance - Making it in India
It is about perfecting details and nuances of products and services that creates a niche for a fashion retailer. Ambience at store and its layout is critical to create a self propelling effect for a discerning customer, and Da Milano, country’s leading fashion retailer, swears by the product it designs.
Retailer, September 2014, Vol.9 No.6 EMVANTAGE saving eCommerce industry from Cash Dominance
According to IAMAI, the digital commerce market grew by 33 per cent to Rs 62,967 crore last year as against Rs 47,349 crore during the corresponding period 2012. At present, there are over 2.5 crore online buyers and more than 21.3 crore Internet users in the country, according to the association.
Retailer,April 2014,Vol.9 No.1 A LUXURIOUS RIDE
t’s a dichotomy that just can’t be ignored, high-end consumers had to await their turn to book the Mercedes-Benz S 500 priced at nearly Rs 1.6 crore at the beginning of this year, and this Germany-based luxury car manufacturer sold 125 cars within a fortnight to buyers who hadn’t even seen this model. And, when this car model was unveiled in mid-January, the frenzy amongst buyers and the media reached a different ‘level’.