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Retailer Magazine

Retailer, March 2015,Vol 10 No..4 Book Retailing Comes of Age

Book retailiing globally is increasing in popularity and keeping pace with this trend, Om Books International has widened its retailing arm by including online as a strong channel. Although, Ajay Mago, Publisher, Om Books International is hooked on to the traditional book retailing format.

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Retailer, January 2015, Vol. 10 No. 2 Designs that Evoke Senses!

Indian retail has matured from being one size fits all phenomenon to a customised products and services industry and here, made to measure or bespoke products are creating huge demands. Realising this trend, Study By Janak, a bridge-to-luxury brand in India, introduced this concept to men’s formal and occasion wear segment, along with providing other class products and merchandise.

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Retailer, January 2015, Vol. 10 No. 1 Empowering Indian women with the art of western power dressing

With increasing number of women populating the corporate world, the need has arisen to wear her confidence in style, to make her stand apart. To satisfy this need, Sri Lanka-based apparel brand, Aviraté, entered the western women’s wear segment, empowering Indian women to boldly express themselves in a formal, westernised environment, by offering a wide range of fashionable and stylish western attire. A closer look!

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Retailer, November 2014, Vol. 9 No. 9 Out of the 'Box' Retailing!

For the marketing and sales segment, connecting television with shopping opportunities has been a real revolution in tapping new avenues for commerce. And in the last few years, television, as a dominant media, by virtue of its reach has made a comeback by upgrading and changing into a superior shopping medium.

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Retailer, November 2014, Vol. 9 No. 8 Comfortably Fashionable!

We have been compromising fashion for comfort and vice versa in making our retail purchases for a long time. And when it comes to buying footwear, the challenge becomes obvious. Liberty has always been bridging this gap with their range of comfortable yet stylish footwear, giving consumers a win-win on both sides.

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Retailer, October 2014, Vol. 9 No. 7 A Melange of Style & Elegance - Making it in India

It is about perfecting details and nuances of products and services that creates a niche for a fashion retailer. Ambience at store and its layout is critical to create a self propelling effect for a discerning customer, and Da Milano, country’s leading fashion retailer, swears by the product it designs.

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Retailer, September 2014, Vol.9 No.6 Mobile The new leader in marketing

To serve the digitally-connected consumers, brands are constantly using mobile as a linking medium, to reach out to their target audiences With the growing usage of mobiles in our country, it would not be an exaggeration to state that life is now dependent on the 12 cm screen of our smartphones.

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Retailer, August 2014, Vol.9 No.5 Fanning The FIFA‘Fever’

With football gaining popularity in India, brands are launching correlated merchandise and special campaigns to win over the sporty consumers.

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Retailer, July 2014,Vol.9 No.4 A Marriage of Indian fashion and cinema

Diva’ni, India’s first cinema-inspired fashion brand, is focussed on the ambitious young Indian women and is perhaps the only player in the aspirational luxury ethnic wear segment. Plans are also on the anvil to expand the retail network in India and make a foray overseas

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Retailer, June 2014, Vol 9 No.3 GOING ONLINE THIS SUMMER

Retailers and consumer brands are increasingly opting for social media and digital activities, while promoting their products for the summer season

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Retailer, May 2014, Vol 9 No.2 A new and Improved Brand

Ring out the old, ring in the new” were the iconic phrases in Lord Tennyson’s poem, and senior executives at leading retailers and brands appear to be following a similar strategy, in a bid to ensure their relevance amongst consumers whose needs have evolved considerably

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Retailer,April 2014,Vol.9 No.1 DELHIITES, HUNGRY FOR MORE!

What does Canada-based Pita Pit have in common with US headquartered Johnny Rockets and Australian ice-cream brand Movenpick?

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Retailer, February Vol.8 No.12 THE RED CARPET ‘FEVER’

Bollywood stars have traditionally ruled the ‘red carpet’ at events and award shows, and a range of brands have promoted themselves via celebrity endorsements.

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Retailer, January 2014, Vol.8 No.11 A BOND OF ‘EXPERIENCE’

Consumer brands are attempting to ‘connect’ directly with consumers via personalised experiences, in a bid to differentiate themselves from peers as well as highlight the unique features of their product portfolio

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Retailer, December 2013, Vol.8 No.10 THE ‘SMALL SCREEN’ EFFECT!

The growing popularity of serials and shows on the ‘small screen’ and its ability to easily ‘connect’ with a large audience across the country just can’t be ignored by retailers and consumer-based brands.

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