Retailer Magazine - August 2010
Retailer: How is Beverly Hills Country Club (BHCC), an international lifestyle brand, planning to capture the Indian audience? How do you want to position yourself in the Indian market? Ramez Toubassy (RT): The Beverly Hills Country Club brand is the quintessential symbol of achievement in America and the brand conveys a lifestyle of casual elegance, the glamour of Southern California and respect for tradition. With the same quality and design elements of higher priced items, the BHCC lifestyle brand is positioned to be an affordable alternative for price conscious consumers.
Wondersoft was established in the year 1996. With over 100 employees and its head office in Chennai, Wondersoft focuses on unique and innovative solutions for retail and distribution businesses. Wondersoft has over 6000 satisfied customers in India and abroad across various segments.
Established in 2003, AGS has evolved itself as the leading player in providing technology-based solutions for the Banking, Petroleum and Retail sectors. The company is the principal distributor for Wincor Nixdorf International GmbH.
LS Hospitality is an integrated, multilingual POS and Back Office solution for hospitality organisations worldwide, streamlining operations and reducing costs. The company provides management with the relevant tools to keep the customers satisfied, thus implying repeat businesses.
Over the last 10 years, Retailware Softech Pvt. Ltd has successfully carried out several IT projects by supplying solutions for the retail sector. The company has partnered with Tata Consultancy Services, Microsoft, Motorola and HP.
Wipro Infotech, a division of the US$5 billion Wipro Limited, provides enterprise customers with high value Information Technology products, Software Services, Solutions and Consulting services in India and the Middle East.
Founded in 1972, SAP - a leading global IT solution provider for business operations, boasts of a rich history of innovation and growth as a true industry leader. Having sales and development locations in more than 50 countries worldwide, SAP is listed on several exchanges including the Frankfurt Stock Exchange (FSE) and the NYSE under the name ââSAPââ.
Oracle entered India in 1987and set up its India Development Centre in 1994. Today, it has two India Development Centres as well as Indian hubs for Oracleâs global support, consulting and financial services operations. Oracle India markets the complete range of its products and services through its extensive network of partners under the Oracle Partner Network. Also, Oracle India is a major partner for E-Governance initiatives of Central and State Government bodies in India and has more than 7,000 customers across the government and private sector.
You can be the best retailer in the world, but if you set your shop in the wrong location, chances of a successful business are lessened considerably. Starting off with the wrong location is like running with your hands tied behind your back. Certain parameters should be taken care of to select the right location.
Lately, the food category within FMCG has been the centre of a lot of action. The kind of innovation seen in packaging, tastes, and even in the complete product category has been mind-boggling. What is heartening is that both the customer and the consumer have taken to most of these in the most positive ways. However, along with the opportunity comes a certain set of challenges. Let us take a look at some of them:
What could have been a real showstopper with the fans flaunting their adorable Shera merchandise making the host country a perfect venue for spreading the excitement, offering the right prelude to kick start such a big event like Common Wealth Games (CWG), Organising Committee (OC) of CWG has doused all hopes by taking a totally messy approach towards this immense business opportunity.
Nowadays, we see it all over the news and the web that we need to âGo Greenâ. Our environment is deteriorating due to green house gas emissions; for use of coal, the carbon footprint is increased which is causing high temperatures and rise in water levels.
Pondicherry as a location of the flagship store Pondicherry is the home of the Hidesign, and for us the flagship store of Hidesign should be able to express the history, the heritage, the story and the values of Hidesign. All the experimentation should take place there at first. When you visit the store, you should be able to experience the whole thing that is Hidesign - the cultural lifestyle, the history and everything. Pondicherry has these traits.
It is the situational demand to make cost cutting an essential component of the best practices in retail business. IT support is not lagging behind in this respect. Retailers are now preferring hosted applications on the Internet over a large sum of investment in infrastructure which keeps on expanding as the size of the business increases. The present day business status quo calls for more flexible mode of operation where efficacy will not be sacrificed at any cost but expenditure will remain under close monitor.
Flashing discount coupons on mobile phones, a part of SMS marketing, is recently a new strategy for the retailers. The wide use of mobile phones and low cost are the two pivotal factors that have made this âin thingâ a plausible tool for enticing customers. Itâs an exciting as well as feasible service, but as long as it doesnât cross over the line to become a nuisance, causing irritation of a consumer.
With Iken Store from the house of Mexus Education, learning has got a whole new dimension. It offers a series of especially designed learning tools to make the child grasp and understand things faster through the visual medium of cartoons, live action films, animations and different kinds of educational games. Iken Store has perfectly defined this unique concept of âEdutainmentâ which allures children to take learning as a favourite pastime rather than fleeing away from it.
Even a couple of years ago, thereâs hardly any kidsâ wear brand to consider. Largely unorganised, this kidsâ wear market is now the target for many brands since the space gives ample of opportunity to experiment with international styling. The end result is galloping growth of kidsâ wear brands, attracting the attention of the PE firms.
Licensed merchandise anyway shoots up the expectation of the consumers. Can we attribute this to the dual power of the two brands coming together? Itâs a known fact that brand development is the most time consuming part of the product introduction process, and when it comes to licensed merchandise, both the parties, licensor and licensee, tries hard to live up to their reputation with the quality betterment, sliding the pricing up.
Within two years of entering the market, the Indian handset vendors have strengthened its presence by grabbing 14 per cent of the market share as per the Voice&Data survey conducted by Cyber Media. According to the survey, Nokia still retained market leadership with 52 per cent even after losing 12 per cent of its market share. Meanwhile, gaining 7 points Samsung is the second largest handset vendor with 17.4 per cent market share, followed by LG at 5.9 per cent.
Retailer: What is the inspiration behind the inception of Marshalls Wallpaper? Karan Sharma (KS): Instilling a smile on customersâ face and seeing the transformation of their homes or offices into something so beautiful that they never imagined. Thatâs the satisfaction and inspiration which drives Marshalls.