- Magazine
- Retailer June 2010
Retailer Magazine - June 2010
- Results 1 - 12 of about 12 for Retailer - June 2010
Scaling the sales track
Retail industry is shining again. The industry lost its sheen as it went through the acid test of market slump, the aftermath of global recession. But the scene is now changed, overall.
By Suranjana Basu |
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Gold becomes the star
Just ahead of Akshaya Tritiya when the price of gold hit an all time high, the general air of Indian gold retail was rife with the speculation of low and meager sales.
Price (-) : Sales (+)
International brands have realised that to pull the price-sensitive Indian customers the pricing strategy has to be more consumer friendly. These brands have now realised that consumers will not buy them until they justify value for money.
By Sahiba Sachdev |
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A whiff of fragrant success
Fragrance industry in India is one of the promising sectors owing to its rapid growth clocked at more than 125 per cent with a market size of Rs 300 crore, as reported in 2008. The prospect of the industry is alluring enough for the entrepreneurs to try their hands at selling perfumes.
By Suranjana Basu |
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FMCG tilting towards licensing
Although the licensed merchandise is gradually gaining ground across all categories, the activity seems to be going at full throttle in FMCG retail market. There have been endevours in this regard from big brands like Disney.
By Vrinda Oberai |
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Green, the new black
Organic clothing is one thing which is brought in by brands of every size. Brand like Madura Garments recently launched its new organic range for its brands Van Heusen and Arrow. Sports brands are not behind either. Brands like Nike and Timberland have started using organic fabrics in their sports wear.
By Sahiba Sachdev |
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The battle of FDI
Lately the rumour is rife that the Indian retail sector is all set to receive 100 per cent FDI in multi brand retail. What will be the fallouts and implications of this path-breaking decision if it comes through? How will the local Indian retailers deal with it? According to the reliable source from Department of Indian Policy & Promotion (DIPP), the policy maker may make it compulsory for the multi brand foreign retailers to create back-end cash & carry stores for small shopkeepers.
Sailing together
Sharing the same shelf space, there is a lot to understand as to how licensed merchandise and private labels are competing with each other and what remain to be the key areas to focus on. We contacted both manufacturers and retailers to learn more about this growing retail trend.
By Vrinda Oberai |
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Experience more!
Augmented reality (AR), a new buzz in the retail scene, is the latest digital technology to infuse more customer involvement. The technology actually superimposes graphics on a real-world image and that’s how the graphics reconstruct the scene in a mind-boggling lively environment. The technology requires a webcam that points to a target, a black-and-white image. This image comes to life on the screen once held before the webcam or shot by a mobile device.
By Suranjana Basu |
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More bites for Gourmet
The latest trend of gourmet retailing started in 2007 when Hypercity opened their Gourmet City and Godrej opened Nature’s Basket, both in Mumbai. This trend is catching up with the entry of more local players, such as Le Marche and Modern Bazaar in Delhi, Food Bazaar in Bangalore and Ruci & Idoni in Hyderabad.
By Sahiba Sachdev |
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A designer’s note: Anna’s Design Jewellery
To design Anna’s Design Jewellery store proved to be very challenging! On the one side, the store had to be interesting, quirky and eclectic - just like Anna’s creations; on the other side, the fitout needed to be simple, with tightly controlled materials and colours, so as not to compete with the merchandise.
Retailers tread to cash & carry
The credit for the recent transformation of the retail sector in India cannot only go to the glitzy shops in the malls, the big retail chains and the conglomerates of international brands, much is happening at the backdrop to give retail a more organised shape even at the most grass root level. The cash & carry or wholesale trading is one such area where the government of India has permitted 100 per cent FDI - a significant call for many foreign players.
By Suranjana Basu |
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