- Magazine
- Retailer November 2010
Retailer Magazine - November 2010
- Results 1 - 16 of about 16 for Retailer - November 2010
Innovation brews success
India being a tea drinking nation always poses challenges for cafés to develop a model to sustain coffee consumption pattern. Barista Lavazza has successfully managed to withstand it providing a whole new experience of modern café. A unique professional team under the aegis of Sanjay Coutinho, Chief Executive Officer of Barista Lavazza, has made it possible.
By Varun Jain |
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Selling in a flash
Huge discounted items just available for a few stipulated days bring in a sense of losing opportunity. That’s how e-retailers are playing with consumers’ sentiment and the tool is flash sales.
By Suranjana Basu |
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The art of repositioning
Indian retail scene is very encouraging and competitive, with the market dynamics changing very fast. This demands constant experimenting with the brand identity to remain contemporary.
By Varun Jain |
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A safe trip abroad
Till now, barring a few exceptions, most Indian retail chains have stayed close to home, basing their expansion plans for the vast Indian populace and the Indian middle class consumer’s seemingly growing appetite, but today Indian retailers are setting their target bigger and overseas markets are looking very compelling to Indian retailers. The mantra for foreign expansion for Indian retailers has not only to be based on scale or replication alone, but also on how to be flexible in the new market.
By Avinder Batra |
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Retail is exploding
Indian retail is evolving fast, promising immense opportunities. But the route to retail development is fraught with impediments, which demand for cautionary measures. Hemchandra Javeri, an exponent in retail business, scans the scenario.
By S L Talwar |
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Zone-wise expansion
In the new role of COO at Bharti Retail, Andrew Levermore has now taken the reins of Easyday and Easyday Market. The conversation with him centres around the company’s upcoming plans and areas that are posing challenges.
Licensing is a long term game
Licensing is not a not a 20:20 format. It's a test format-where patience,pedigree,quality and character count.'says Sandeep Dahiya, Senior Vice President -Consumer Products & Communications Viacom 18 as he shares his views about this lucrative industry and the role retail has to play in it!
Lukewarm response for CWG merchandise
The hue and cry over CWG 2010 licensed merchandise finally came to an end in September, ultimately paving the path for grabbing one’s share of Commonwealth Games’ merchandise.
By Vrinda Oberai |
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Licensing - Private Label combo hits the bull’s eye
This is the successful application of licensing in private labels. The result is a new product in the market that enjoys instant hit among the customers.
When license enters entertainment
Licensing is adding a newer dimension to entertainment and engaging customers with the favourite characters 24 x 7. Entertainment licensing programmes are not only enchanting children, but have numerous offers for the adults too.
How to bask in lighting glory
Lighting in a store is like a prelude to a music creating the right mood for shopping. It’s a complicated art done through meticulous exercise. The area is important enough to command sales in a store.
By Suranjana Basu |
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Finest jewellery in exotic environment
Banking on the rich diamond heritage, Orra offers the finest diamond set in artistically inspired designs. With the launch of their third flagship store in Delhi, Orra is going to showcase the opulence and legacy of its offerings in synchronising retail environment.
By Varun Jain |
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Retail expansion demands IT technology
Competition and urge for expansion have made the Indian retailers realise the importance of technology. Dilip Popat, Global Industry Director-Retail, Microsoft firmly believes that technology should be available through multi-channels.
By Suranjana Basu |
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Beautification through graphic films
Graphic films are the latest tools to spruce up retail outlets without consuming much time. An effective means for ready make-over.
By Suranjana Basu |
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Credited with many firsts
Mantri Square, a prominent shopping destination in Bangalore, has left its mark for some trend setting initiatives. Jonathan Yach, CEO of Mantri Square Shopping Mall speaks about the malls’ unique features.
By Suranjana Basu |
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Enhancing brand image through store design
Beautiful design, good lighting, attractive fittings, good feel & touch, of a store are some parameters apart from the product and customer service that add to a brand’s image. Here, Retailer chats with Nagaraja R, Director - Design, Four Dimensions Retail Design (India) Limited to know the right concoction for superb store design.
By Suranjana Basu |
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