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Art of sweets & namkeens
In 1950, a large family of traditional halwais (food processors) from the famous city of Bikaner decided to explore business opportunities beyond Rajasthan
BY Franchise India Media | comments ( 0 ) |
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In 1950, a large family of traditional halwais (food processors) from the famous city of Bikaner decided to explore business opportunities beyond Rajasthan, its traditional stronghold, and some of them migrated to Delhi. They brought with them a treasure of traditional recipes perfected by their forefathers, exotic ingredients and experience in the art of making sweets and namkeens. The Delhites relished their Bikaneri Bhujia and Rasogollas and they grew to a famous sweetshop in the historic Chandni Chowk. Soon the love and affection of Delhites earned them the name Bikanervala.
Quick Facts
Year of first store launch: 1950
Total number of outlets at present: 36 (Malls: 3; High-Street: 33)
Number of franchised outlets: 15
Number of additonal outlets expected by 2012: Company owned: 4; Franchised: 6
Target consumers: All age groups
Employee strength: 1200 plus
Annual group turnover: Rs 500 crore
Percentage of growth in turnover during expansion phase: 35%
Stores overseas: 10
Future plan of expansion abroad: USA
Region with strongest presence: North India
Marketing and technology initiatives: Focusing and penetrating in the new regions and markets, innovating new products and ideas, continuous upgradation of the system through latest machinery and centralised working
Training programmes: In-house training facility is available to provide necessary training to all staff and grades
Talking about our expansion plans, our target is to reach Rs 1500 crore by 2016.
Deepta Gupta, VP, Bikanervala
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