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Beauty in leather
Since 1978, Hidesign has slowly built its reputation around its high quality leathers and beautifully handcrafted bags.
BY Franchise India Media | comments ( 0 ) |
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Since 1978, Hidesign has slowly built its reputation around its high quality leathers and beautifully handcrafted bags. Hidesign’s passion to be ecologically conscious has made it a leading brand in the field of vegetable tanned leathers and artisan crafted solid brass buckles.
Quick Facts
Year of first store launch: 2000 in India
Total number of outlets at present: 52 (Malls: 40 High-Street: 12)
Number of franchised outlets: 7
Number of outlets expected by 2012: 65 (Company owned: 58; Franchised: 7)
Target consumers: 25-40 years, well read, well travelled people who make informed decisions and are sensitive to the eco-issues
Employee strength: 1200
Annual turnover: Approx. Rs 100 crore
Percentage of growth in turnover during expansion phase: 22-28%
International presence: 16 outlets
Regions with strongest presence: Delhi & Mumbai
Multi-channel retail: E-portal
Marketing initiatives: BTL activities, tie-ups with dept stores, industry leaders, PR agencies and e-marketing specialists
Training programmes: Regular training and skill upgradation and incentive plans
Expansion in terms of new retail spaces, such as airports, has been on the agenda. We have been moving towards tier II & III cities in the past few years. Fast growing economies of South East Asia and Central Europe show huge potential. Product expansion in terms of new categories will be the way ahead.
Dilip Kapur, Founder & President, Hidesign
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