McDonald’s commitment to quality, service, cleanliness and value (QSC-V) has been a major driver for building consumer trust in McDonald’s. Today, the brand stands for great tasting food served at a great value to the customer. McDonald’s is globally committed to doing its business ethically and follows high standards of transparency in business which is stringently adhered to across the eco-system.

Marketing initiatives

Being a proactive brand, McDonald’s is mostly occupied with various campaigns this year and we would initiate with our happy price menu campaign driving value perception. For months ahead we plan to strongly establish unique taste quotient of McDonald’s products.  

Training programmes

McDonald’s is committed towards training & developing its people to the extent that their personal as well as professional goals are met on a progressive note. To achieve these high standards, a thorough, organised and well executed “On-the-Job” and “Off-the-Job” Training Programmes have been designed including Basic Shift Manager Course (BSM), Advanced Shift Management Course (ASM) and Effective Management Practices (EMP) among others.

Quick Facts

We plan to further strengthen our presence in Punjab, Delhi/NCR regions and Mumbai which remain our focus for next year. We are also actively looking at Tier I & II cities to spread our geographic footprint in north & east.

Vikram Bakshi , CEO, McDonalds India (North and East)