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Draping men in style
Siyaram’s, a part of the Rs 3000 crore Siyaram Poddar Group, is a leading player in the fabrics and readymade garments market.
BY Franchise India Media | comments ( 0 ) |
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Siyaram’s, a part of the Rs 3000 crore Siyaram Poddar Group, is a leading player in the fabrics and readymade garments market. Over the years, it has successfully established its footprint across a wide spectrum – from fabrics to trendy casual wear, semi-formal and formal wear to finely crafted premium wear. The brands present under its umbrella are Siyaram’s, Mistair, J.Hampstead, Miniature, Oxemberg and MSD.
Quick Facts
Year of first store launch: 2006
Total number of outlets at present: 85 (Malls: 8; High-Street: 77)
Number of franchised outlets: 65
Total number of outlets expected by 2012: 125 (40 new franchised outlets)
Target consumers: Men of all ages
Employee strength: 1800 employees (at corporate level).
Annual turnover: Rs 900 crore
Percentage of growth in turnover during expansion phase: 35-45%
Regions with strongest presence: Maharashtra and Rajasthan
Marketing initiative: Popular brand ambassadors for six brands; marketing and branding on print and electronic media at national level
Technology implementation: Internal franchisee intranet
Training programmes: Has tied up with NIFT for the training of both the company and franchisee staffs; seven-day on the shop training support to franchisee and his staff; and 3 days before and 3 days after training during a store launch
We are only going to expand the franchising way now. Also expansion will be done in a strict and sustained manner rather than ad-hoc growth. We would be adding a maximum of four stores a month. Also, our concentration would be more on tier II and III cities, even at district level areas.
Megha Poddar, Director, Siyaram Silk Mills Ltd
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