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Exuding universal appeal
Nakshatra, one of India’s leading brands in the diamond jewellery segment, a part of Gitanjali Group, was launched with celestial, evocative imagery highlighting the significance of its design cluster
BY Franchise India Media | comments ( 0 ) |
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Nakshatra, one of India’s leading brands in the diamond jewellery segment, a part of Gitanjali Group, was launched with celestial, evocative imagery highlighting the significance of its design cluster. Within the first year of its launch, Nakshatra acquired a significant market share. Besides catering to Indian consumers Nakshatra has successfully entered key export markets such as Middle East, Singapore, U.K, Pakistan and Angola. This justifies that Nakshatra has universal appeal accepted by women of all ages across borders. The USP of the brand is product design and range, quality & certifications, insurance, assured service & buy back.
Quick Facts
Number of outlets: 13 (all franchised)
Annual turnover: Rs 4 crore
Marketing initiatives: Marketing and media campaign through TVC; Print media advertisements (both in Dailies and Magazines); FM Radio advertisement; Outdoor Media; Visual Merchandising, POS support; in-store branding, consumer schemes and promos; loyalty programmes; regional and local activities during festive and marriage seasons, society marketing, etc
Main aim of Nakshatra is to expand and manage sales and maintain the leading position in the branded jewellery segment. Till now, we were looking at the horizontal growth of the brand across the country but now our main objective is the lateral growth of the brand.
Amrish Masalia, COO, Nakshatra Universe
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