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Foodies’ delight
The brand Nature’s Basket, though started in 2005, saw the emergence of its current format in 2008
BY Franchise India Media | comments ( 0 ) |
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The brand Nature’s Basket, though started in 2005, saw the emergence of its current format in 2008 when it transformed into a chain for gourmet and fine food. Since then it has grown to be one of India’s finest gourmet chains with presence in Mumbai, Delhi and soon in Pune as well. It serves the fine food needs of discerning upmarket consumers in premium residential catchments. It is an independent company under Godrej Industries Ltd.
Quick Facts
Year of first store launch: 2005
Total number of outlets at present: 12 (all on high streets)
Total number of outlets expected by 2012: 22 (all company-owned)
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 8
Target consumers: Metro centric SEC A1+ consumers in premium residential catchments, including senior executives, industrialists, celebrities, expats, etc.
Annual turnover: Rs 63 crore
Annual turnover as revealed in Retailer Anniversary Issue 2010: Rs 40 crore
Region with strongest presence: West
Total investment layout planned towards expansion: Rs 10 crore (approx)
Marketing initiative: On-ground activation and BTL efforts; events like food cooking, interaction with expert chefs, nutritionists, food writers, etc
Technology implementation: The business is ERP enabled
Training programmes: Train staff on specific products and cuisines; two sessions every year on consumer interaction and behavioural training
By the end of FY 2010-11, we should be in three cities including Mumbai, Delhi and Pune with a total of 14 stores, and the next two years should see us opening another 10 odd stores largely across new metros.
Mohit Khattar, Managing Director, Godrej Nature’s Basket
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