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Fulfilling diamond dream
Started in 1994, Gili, a brand from Gitanjali Group, with its crystal clear understanding of future needs, shifted the paradigm “from occasionally... to the need of every occasion”.
BY Franchise India Media | comments ( 0 ) |
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Started in 1994, Gili, a brand from Gitanjali Group, with its crystal clear understanding of future needs, shifted the paradigm “from occasionally... to the need of every occasion”. The brand is a pioneer in bringing real diamond jewellery closer to consumers and making it easier to buy. Gili is one of the top brands for studded jewellery with more than 500 outlets in over 30 cities, including various retail formats, stand-alone stores, shop-in-shops, outlets at airports, etc. Gili has several of its exclusive showrooms called the ‘Gili World’.
Quick Facts
Number of company-owned outlets: 12
Number of franchised outlets: 10
Annual turnover of the company: Rs 425 crore
Total Investment/store: Metro: Rs 175 lakh (at cost) and Non Metro: Rs 75 lakh (at cost)
International presence: Singapore, Dubai, Canada, Bangladesh, USA & Kenya
Number of overseas units planned for expansion in 2011: 4
Target markets international expansion: South Africa and UK
Marketing initiative: Femina Miss Teens have been crowned with crowns by Gili Gold. Overall, Gitanjali would make investments worth Rs 50 crore to nurture and grow the brand
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