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Journey made comfortable
Samsonite Corporation started its India operations in 1996 as Samsonite South Asia Pvt Ltd. It
BY Franchise India Media | comments ( 0 ) |
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Samsonite Corporation started its India operations in 1996 as Samsonite South Asia Pvt Ltd. It is a 60:40 joint venture formed with the esteemed Tainwala family. Currently, Samsonite’s Asia operations span SAARC, China, GCC, East Africa and CIS. Samsonite is the leading worldwide brand in superior travel bags, luggage and accessories, combining notable style with the latest design technology and utmost attention to quality and durability.
Quick Facts
Year of first store launch: 2000
Total number of outlets at present: 232 (Malls: 42; High-Street: 190)
Number of franchised outlets if any: 160
Total number of outlets expected by 2012: Company owned: 90; Franchised: 200+
Target consumers: 25 to 50, SEC A1 mid to senior level executives/ entrepreneurs
Employee strength: 1000+
Percentage of growth in turnover during expansion phase: 40%+
Region with strongest presence: South
International presence: Yes
Training programmes: Yearly training by professional agency; mid-year training - web-based & internal
We are very optimistic about the future. With a strong base, we are looking towards accelerated growth. The focus remains customer and customer delight. We put customer first and then revolve all our strategies around it.
NP Singh, Director, Samsonite India
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