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Kids’ fashion hangout
Catmoss, the well-known brand in the kids wear segment, finds its roots in the twenty five year old Ashwani Sarees Group of Industries.
BY Franchise India Media | comments ( 0 ) |
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Catmoss, the well-known brand in the kids wear segment, finds its roots in the twenty five year old Ashwani Sarees Group of Industries. Five years ago Catmoss started with its own exclusive stores in the metros and other major cities. Gradually with the word-of-mouth publicity and increasing presence, the brand acquired the position, where it is presently now.
Quick Facts
Year of first store launch: 2005
Total number of outlets at present: 183 (Malls:52; High-Street: 131)
Number of franchised outlets if any: 98
Total number of outlets expected by 2012: 300 (Company owned:144;
Franchised: 156)
External funding: Rs 100 crore in 2010
Target consumers: Middle and Upper Middle Class
Employee strength: 2000
Annual turnover: Rs 165 crore (2009-10)
Percentage of growth in turnover during expansion phase: Over 40%
Region with strongest presence: Northern region
Marketing initiatives: Robust logistics fleet support and distribution network; reaching out to the kids directly through different media, like schools, food joints, competitions, etc
Training programmes: Regular seminars and briefings
We are planning to have 1000 points of sales by 2012 and planning to go international. Three years from now, we want to be an iconic name in the Asian kids wear segment with more products in our portfolio.
Ashwani Chawla, CMD, Catmoss Retail Ltd
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