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More than eye care
The Titan Eye + stores offer a choice of in-house and international brands, a wide range of stylish and contemporary products
BY Franchise India Media | comments ( 0 ) |
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The Titan Eye + stores offer a choice of in-house and international brands, a wide range of stylish and contemporary products (frames and sunglasses), branded lenses, contact lenses and eyewear accessories. The stores offer a unique consumer friendly browse, touch, feel system, state-of-the-art clinic equipments and world class processes to ensure that the final solution is the very best.
Quick Facts
Year of first store launch: 2007
Total number of outlets at present: 137 (Malls: 6; High-Street: about 50)
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 75
Franchised outlets: 75 plus
Total number of outlets expected by 2012: 300 (Company owned: 100; Franchised: 200)
Target consumers: Male/female of 25-40 years from SEC A/B
Employee strength: Over 800
Annual Turnover: Over Rs 120 crore
Percentage of growth in turnover during expansion phase: Over 50%
Region with strongest presence: South
Marketing initiatives: CRM programme, Vista; comprehensive insurance policy; loyalty programme for entire family
Technology implementation: The cutting edge free-form technology with the state of the art machinery from Germany; customised lenses for professionals
Training programmes: Technical training conducted in collaboration with Sankara Nethralaya, Chennai besides other trainings
Along with the rapid expansion, great care needs to be taken to ensure standardisation and consistency of services across all these 300 customer touch points.
Ravi Kant, COO, Titan Eye +
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