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Rich shopping experience
Hypercity, a part of K Raheja Corp, besides offering quality products at great value in a large, modern and exciting format
BY Franchise India Media | comments ( 0 ) |
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Hypercity, a part of K Raheja Corp, besides offering quality products at great value in a large, modern and exciting format, also offers other value added services like consumer finance, ATM facility, telecom services, pharmacy, bakery and restaurants, etc under one roof to make the shopping experience more rich, convenient and complete. Hypercity launched its first store in Malad, Mumbai, which is spread over 1, 20,000 sq ft of retail space.
Quick Facts
Year of first store launch: 2005
Total number of outlets at present: 8 (Malls: 6; High-Street: 1; Standalone: 1)
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 5
Number of additional outlets expected by 2012: 4 new stores
Target consumers: SEC A & B; males and females of 21-45 yrs who are discerning, urban, upscale with high disposable income
Employee strength: 1100 employees
Annual turnover: Rs 268 crore (by Sept end 2010)
Percentage of growth in turnover during expansion phase: 60%
Region with strongest presence: Western region
Total investment layout planned towards expansion: Rs 200 crore for next 3 years
Marketing initiatives: Communications based on”Discover something new”
Technology implementation: Loyalty Management System; Kiosk based Customer Access
Training programmes: Effective Management Skills, People Management Programmes and Supervisory Development Programmes
We are focusing on hypermarket store formats ranging from 50,000-75,000 sq ft and planning to have up to 35 stores over the next three years.
Mark Ashman, CEO, Hypercity
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