Rooted in taste legacy
KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver.
BY Franchise India Media | comments ( 0 ) |
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KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. Renowned worldwide for its finger licking good food, KFC offers its signature products in India. It has introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its signature dishes include the ‘crispy outside, juicy inside’ Hot and Crispy Chicken, the spicy Veg and Chicken Zinger Burger among others.
Quick Facts
Year of first store launch: 1995
Total number of outlets at present: 106 (Malls: 45; High-Street: 55)
Number of franchised outlets if any: 54
Number of outlets expected by 2012: 160-170
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 72
Target consumers: Teenagers, Young Adults & Young Families
Employee strength: 5000 in India for KFC
Percentage of growth in turnover during expansion phase: 75% YoY for KFC
International presence: 15,000+ stores
The region with the strongest presence: Bangalore (23 stores)
Marketing initiatives: New product trials, value campaigns, online and digital presence
Training programmes: All team members undergo 21 days of training session and are certified
We plan to hit a target of 500 KFC stores in India by 2015.
Unnat Varma, Director- Marketing, Yum! Restaurants India - KFC
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