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The Body Shop International plc is the original ethical cosmetics company, operating more than 2,500 stores in over 60 markets worldwide.
BY Franchise India Media | comments ( 0 ) |
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The Body Shop International plc is the original ethical cosmetics company, operating more than 2,500 stores in over 60 markets worldwide. Its products are marked by wonderful natural ingredients. Its offerings include Bath & Body, Skincare, Hair, Make Up, Fragrance, Well Being, Gifts, Men’s and Accessories, catering to all age groups for different skincare ranges as per skin types.
Quick Facts
Year of first store launch: 2006 (In India)
Total number of outlets at present: 56 (Malls: 48; High-Street: 6; & Airport: 2)
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 33
Total number of outlets expected by 2012: 100
Target consumers: Both men & women who want to look and feel good and have fascination for 100% vegetarian products
Employee strength: 260
International presence: 2500 stores overseas
Region with strongest presence: Delhi-NCR (13 stores)
Training programmes: Retail Academy was launched, international trainers were recruited; the market trainers receive training in Singapore
By 2014, The Body Shop targets to reach the 150 store mark. This future expansion phase involves opening stores in key cities as well as tier II and III cities wherever the retail opportunity arises.
Shriti Malhotra, General Manager, The Body Shop
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