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Sprucing up your homes
Part of Rs 15,000 crore Welspun Group, Welspun Retail Ltd is India’s one of the largest specialty retailers in the home décor segment.
BY Franchise India Media | comments ( 0 ) |
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Part of Rs 15,000 crore Welspun Group, Welspun Retail Ltd is India’s one of the largest specialty retailers in the home décor segment. The brand aims to become a one-stop solution for all home décor needs by offering world class products in bed, bath, kitchen, dining and living segments.
Quick Facts
Year of first store launch: 2005
Total number of outlets at present: 150 (Malls: 49; High-Street: 101)
Number of franchised outlets: 69
Total number of outlets expected by 2012: Company owned: 150; Franchised: 150
Target consumers: SEC AB, Female, 25+
Employee strength: 550
Annual turnover: Rs 130 crore
Last year turnover as revealed in Retailer Anniversary Issue 2010: Rs 100 crore
Percentage of growth in turnover during expansion phase: 45%
Region with strongest presence: Western India (Mumbai)
Marketing and technology initiatives: COGNOS- Planning tool, SAP, ERP and digital marketing
Training programmes: Retail Champs Training and special workshop for Area Officers’ training (apart from on-going product training programmes)
In the high growth economic environment, the category of home has huge potential in the organised space. Welspun is poised for market leadership in the organised space for home with specialty retail store – Welhome and Spaces as the premier SIS shopping destination.
Rajiv Handa, CEO, Welspun Retail Ltd
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