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Since its inception in 1995, Reebok has been on a strong growth trajectory in India.
BY Franchise India Media | comments ( 0 ) |
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Since its inception in 1995, Reebok has been on a strong growth trajectory in India. With 54 per cent market share and 950-1000 stores Reebok has created an indelible mark on the sports industry in India. Reebok also launched exclusive Juniors Stores in India to cater to the growing community of sport friendly and fashion conscious kids. Reebok also pioneered exclusive concept stores for lifestyle – Reebok Classics, and for women – Reebok Women to cater to the ever changing consumer dynamics in India and satisfy different dressing needs.
Quick Facts
Year of first store launch: 1995
Total number of outlets at present: 1000 plus
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 920
Employee strength: 2000
Region with strongest presence: Delhi
Marketing initiatives: Tying-up globally with Cirque De Soleil for Jukari - Fit to Fly fitness programme; endorsing 9 players of the ICC Twenty 20 world champion’s team, has 8-year long partnership with ICC and is the official outfitter for 4 IPL teams, sponsoring talented soccer players; official outfitter for top 3 soccer clubs - (Mohun Bagan, Mohammedan Sporting and East Bengal Club); associated with Force India - India’s formula one team; celebrity brand ambassadors which include
MS Dhoni, Yuvraj Singh, Ishant Sharma, Harbhajan Singh and Prakash Amritraj
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