Shoppers Stop, promoted by K Raheja Corp, is one of the pioneers in setting up large format department stores chain in India. Shopper’s Stop Ltd has a national presence, with over 2.05 million square feet area across 15 cities, viz, Mumbai (8 stores), Delhi (4 stores), Kolkata (3 stores), Bangalore (4 stores), Hyderabad (3 stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, Ghaziabad, Lucknow, Noida, Amritsar, Bhopal and Aurangabad. The company got listed in 2005.

Marketing initiatives

The new brand philosophy is ‘Start Something New’ and is the central theme of all the advertising, promotions and events this year.  Shoppers Stop is bringing alive the effervescence of mega starrer films such as Om Shanti Om, Love Aaj Kal, Chance Pe Dance, Karthik Calling Karthik and Break Ke Baad line of collections. Shoppers Stop had an exclusive retail arrangement with Vodafone-Essar for merchandising of their brand mascot - Zoozoo. Given the increasing size of the youth audience at Shoppers Stop, this merchandising line fits well in the brand’s merchandise offerings.

Technology implementations

In April 2009. Shoppers Stop outsourced its ERP operations to an Indian partner, UST Global. The brand invested in IT infrastructure upgrade at the data center to sustain the transactional systems as well as the Customer Relationship Management & Loyalty applications.  To address the growing data storage requirements, Shoppers Stop inducted world leading storage solutions from EMC Corporation.  To enhance operation insight, the brand works with SAS Analytics, a leader in advanced analytics.

Training programme

For the year under review, Shoppers Stop has provided the Baby Kangaroo programme (BK) to identify potential associates; the Managerial & Supervisory Training programme (M.A.S.T) is conducted for 37 days with an exhaustive content through various internal and external trainers.

Quick Facts

We will take the store count from present 34 to 60 stores in the span of 4 years’ time by deepening our presence in the existing cities and also by expanding our footprint to new cities, mainly tier II.

Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop