Striding on the growth track

Viveks of Vivek Ltd, South India’s leading name in CDIT retail, is aggressively establishing a strong market position in the two states of Tamil Nadu and Karnataka.

BY Franchise India Media | comments ( 0 ) |

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Viveks of Vivek Ltd, South India’s leading name in CDIT retail, is aggressively establishing a strong market position in the two states of Tamil Nadu and Karnataka. The brand covers a retail space of over 175000 sq ft. The company’s future plans envisage setting up of 50 more showrooms in South India.

Quick Facts

Year of first store launch: 1965

Total number of outlets at present: 44 stores (high street)

Target consumers: SEC - A & B

Employee strength: 1050

Annual turnover: Rs 400 crore

Region with strongest presence: Tamil Nadu (36 stores)

Marketing initiatives: Mega promotions on festivals, awards and prizes for the customers, slogan contests

Technology implementations: ERP consisting of POS solution; SCM, CRM; Business Intelligent tool; work flow automation

Training programmes: Experts conducting training on selling skills

We’ll be opening 10 new stores in 2011-2012.

BA Kodandarama Setty, Chairman & Managing Director, Viveks

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