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Each Lifestyle store, a part of Landmark Group India, brings together five concepts under one roof - Apparel, Footwear, Children Wear & Toys
BY Franchise India Media | comments ( 0 ) |
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Each Lifestyle store, a part of Landmark Group India, brings together five concepts under one roof - Apparel, Footwear, Children Wear & Toys, Household & Furniture and Health & Beauty; offering a convenient one-stop shop and a choice of over 250 national & international brands.
Lifestyle conducts in-store operations-driven training; it has the programme, Stepping Stone, to provide a career progression plan for the staff.
Quick Facts
Year of first store launch: 1999
Total number of outlets at present: 37 (Mall: 32; High-street: 5)
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 26
Total number of outlets expected by 2012: 52
Target consumers: Upper middle class looking for an international shopping experience
Employee strength: 4875
Annual turnover (FOR FY 2009-10): Rs 1,074 crore (including VAT)
Percentage of growth in turnover during expansion phase: 21% (YOY growth during FY 09-10)
International presence: Landmark Group has more than 1000 stores across 17 countries.
Total investment layout planned towards expansion: Above Rs 500 crore in next 3 years
Marketing initiatives: Loyalty programme, ‘The Inner Circle’
Technology implementation: Printing of gift vouchers at the stores through the online Gift Voucher Tracking System
By the end of this fiscal, ie, 2010-11, we will be 41 stores (28 Lifestyle departmental stores and 12 Home Centre by Lifestyle). We will be taking our store count to 49 stores (35 Lifestyle departmental stores and 14 Home Centre) stores by 2011-12.
Kabir Lumba, Managing Director, Lifestyle International Pvt Ltd
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