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ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores.

BY Franchise India Media  |  comments ( 0 )  | 
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ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Signature designer wear, Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills – a range of premium shampoos and shower gels while providing the Indian consumer a truly ‘International Shopping Experience’ through world-class ambience, customer facilitation and clearly differentiated product presentation.

Quick Facts

Year of first store launch: 2000

Total number of outlets at present: 70 (Malls: 35; High-Street: 35)

Total number of outlets as revealed in Retailer Anniversary Issue 2010: 52

Number of outlets expected by 2012: Company-owned: 85; Franchised: 15

Employee strength: 500

Region with strongest presence: North India

Training programme: The US-based Friedman Group conducts training

 

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