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Value for home décor
Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100 per cent subsidiary
BY Franchise India Media | comments ( 0 ) |
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Hindware Home Retail Private Ltd (HHRPL) has been incorporated as a 100 per cent subsidiary of HSIL Ltd to spearhead the group’s vision to evolve into a Total Home Solutions Enterprise by establishing a chain of large retail format stores under the brand name ‘Evok -The Home Fashion Mega Store’.
Quick Facts
Year of first store launch: 2008
Total number of outlets at present: 10 (Home Fashion Mega Store: 8;
Super Specialty Kitchen + Bath Store: 1; Kitchen+ Interiors Store: 1)
Number of outlets expected by 2011: By the end of 2011, HHRPL plans to launch 8-10 Evok Mega Home Stores and 9-10 Super Specialty Kitchen Stores in Tier I and II cities across India
Target consumers: New age home-makers between 25-45 years, looking for good quality products with ‘value for money’ pricing
Employee strength: over 250
Percentage of growth in turnover during expansion phase: 25-28%
Region with strongest presence: North India
Total investment layout planned towards expansion: Rs 250 crore
Marketing initiative: Strategy to anticipate consumer living style/lifestyle in advance and provide ‘value for style’ solutions
Training programmes: In-house vertical for training for front-end sales staff; workshops and development programmes for mid and senior level managers across functions
With around additional 8-10 Mega Home Stores and 9-10 Super Specialty stores operational by end of 2011, the company aims to achieve a turnover of Rs 400 crore by FY 2014.
DK Jairath, COO, HHRPL
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