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Crossword, a retail wing from Shoppers Stop Ltd, stocks a wide range of books, movies, music, toys, stationery, magazines and CD ROMs.
BY Franchise India Media | comments ( 0 ) |
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Crossword, a retail wing from Shoppers Stop Ltd, stocks a wide range of books, movies, music, toys, stationery, magazines and CD ROMs. Crossword was ranked the 6th most admired retailer in India by Business World for the year 2006. It has won the Reid & Taylor Award for Best Retailer – Leisure & Specialty at the India Retail Summit for 2005, 2007 and 2009.
Quick Facts
Year of first store launch: 1992
Total number of outlets at present: 66 (Malls 30; High-Street 26)
Franchised outlets: 30
Number of additional outlets expected by 2012: Company owned: 14; Franchised: 8
Target consumers: 23 to 44 years from Sec A & B
Employee strength: 350
Annual turnover: Rs 150 crore
Percentage of growth in turnover during expansion phase: 18 to 20%
Regions with strongest presence: Western region (35 stores)
Marketing initiatives: Online retail format, video conferencing of foreign based authors, member exclusive corner
Besides opening stand alone stores in cities like Delhi, Chennai, Bangalore and Mumbai, Crossword is also considering opening up stores in B tier cities like Indore, Udaipur and more with an intention to reach a wider market and increase readership among them as well.
Sivaraman Balakrishnan, Manager - Marketing, Crossword Bookstores
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