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Youngsters’ style den
The company is promoted by the Rajan Raheja group and is headquartered in Mumbai
BY Franchise India Media | comments ( 0 ) |
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The company is promoted by the Rajan Raheja group and is headquartered in Mumbai where it has a design studio where its 26 designers experiment on various fashion trends which excite the young Indians.
Quick Facts
Year of first store launch: 1999
Total number of outlets at present: 29 (malls: 25; High-Street: 4)
Total number of outlets as revealed in Retailer Anniversary Issue 2010: 25
Number of additional outlets expected by 2012: 15
Target consumers: Core target is youth (16 to 25)
Annual turnover: Will close this year at Rs 210 crore (approx)
Annual turnover as revealed in Retailer Anniversary Issue 2010: Rs 180 crore
Percentage of growth in turnover during expansion phase: 25% pa (average)
Region with strongest presence: Northern region
Total investment layout planned towards expansion: Rs 75 crore
Multi-channel retail format: E-commerce will be launched in March 11
Technology implementation: Business Intelligence, Merchandising Management system, application for customer feedback
Training programme: Besides sound employee training, the company plans to set up Assessment Centre
We also believe that this decade belongs to the youth of resurgent India who will be more demanding and less forgiving than ever in the past. This puts a lot of onus on our brand to be fashion right always and team Globus enjoys this challenge.
Vinay Nadkarni , CEO, Globus
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