- Magazine
- Retailer November 2011
Retailer Magazine - November 2011
The brains behind
A business organisation needs a group of monitors to make impartial, influence-free business decisions. Directors on board enact this role conglomerating diverse experts.
By Suranjana Basu |
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E-stock set-up
With an impressive annual growth rate of e-commerce at 35%, retail portals are gradually making their own space in retail sector. But this growth can actually be smooth once it stops fumbling with inventory management. A look into this area of operation.
By Aadeetya Sriram |
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Festive swing of CDIT market
Festive season is leasing fresh air to CDIT sales, as the customers, who are in the full spirit to celebrate, don’t mind to splurge money.
By Suranjana Basu |
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Assigning festive design
Hence, brands should equip themselves with an approach that can provide effective impetus during this period.
By Aadeetya Sriram |
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Assigning festive design
Hence, brands should equip themselves with an approach that can provide effective impetus during this period.
By Aadeetya Sriram |
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Virtual shopping at its best!
A veteran in the retail sector, Sundeep Malhotra, the Chief Executive Officer & founder of HomeShop18, conceptualised and established the virtual shopping industry in India, which today has become an accessible retail platform and credible retail avenue for shoppers and brands. His remarkable achievements are based on his rich experience that he gained while working with organisations like PepsiCo, Benetton India and Bata India. His success tactics unfold as he catches up with Retailer.
By Suranjana Basu |
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Local passion best understood by local retailers
With the transition, retail in India brave-heartedly fights the obstacles in its path of growth. This undaunted spirit is found in the tone of Govind Shrikhande, Customer Care Associate & Managing Director, Shopper’s Stop Limited, when he speaks on the challenges.
By Aadeetya Sriram |
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MĂ©lange of beauty and wellness, benefitting the franchisees
Today as the society advances into the realm of modernity, the concept of beauty and wellness has taken a whole new dimension.
By Tuhina Bhatt |
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Fashion weaved in style
Image makeover and focus on the smaller cities are reshaping Van Heusen’s business plan. Ajay Ramachandran, Brand Head-Van Heusen, outlines the plans afoot.
By Rajni Pandey |
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Tuned to licensing legality
Music licensing encompasses diverse industries like retail, F&B, Bollywood, etc. Music licensing bodies enable one to be conscious of the various perspectives of the process, explaining the implications of music licensing.
By Vrinda Oberai |
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E-retailing: risks and beyond
E-retailers are doing brisk business with rapid increase of the internet penetration. But, the process is not foolproof. A look at its stumbling blocks
By Sreedhar Prasad |
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Technology to change the buying pattern
The confluence of rising fuelprices and cheaper smart phones will cause a fundamental shift in hyper local advertising, favouring segmented offers all week, instead of weekend ads.
By Mukund Mohan |
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Value add-on for supply chain
The supply chain that keeps a hawk’s eyes to cut down any sort of wastage, eventually makes a positive difference in the bottomline. Anshuman Singh, MD & CEO, Future Supply Chains, expatiates over the latest technology that makes this process easier.
By Suranjana Basu |
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Seamless retail experience
For better merchandise planning that meets the seasonal demands and for the enhancement of customer engagement Madura Fashion & Lifestyle deployed Oracle Retail Planning Suite. The project was carried out by IBM.
A sophisticated marketing solution
Multi-brand loyalty is going to infuse excitement in shopping experience, ensuring collective benefits for the participating brands. Vijay Bobba, CEO of Payback India, elaborates on this marketing tool.
By Suranjana Basu |
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Rising via brand licensing
The case study throws light on significant areas as to how a restaurant chain operator, having no licensing programme to begin with, can attain greater heights by adopting a constructive brand licensing approach.
By Bill Jachthuber |
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“I love what I do for a living”
Says Tracy Calvert Ambrose, Character Designer & Product Developer, Biff...the Dog, in a candid conversation with Retailer. Tracy shares her experience with us, highlighting as to how her real dog’s unconditional love made her realise as to how important it was to spread the message of giving love to others…
By Vrinda Oberai |
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Picking an exciting trick
The idea of the “Pick-a-Trick” range by Nickelodeon was a result of a thorough research which concluded that kids love to play pranks and learn new tricks, and magic is a big high for them.
Route check to success
Significant points like profile of license buyers, the hot product categories of licensed merchandise, the research and legalities involved, among other points are crucial to be understood while getting to learn more about the licensing realm and the activities therein.
By Vrinda Oberai |
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Integrating sports and real estate
While possessing a vision to see a sports-ready and healthy India, Dharmesh Jain, CMD, Nirmal Lifestyle, has chalked out a plan which will act as a catalyst in furthering his idea to build international standard sports infrastructure in India.
By Vrinda Oberai |
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