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Retailer Magazine - January 2012

India growing organically

India, one of the leading producers of organic food products globally, has only 15 per cent of organic food consumption in its domestic market. A large portion of production, ie, 80-85 per cent, is exported to foreign markets. There are many reasons for this, including unaware consumers, high price points, unavailability of branded players in the segment and selective retail presence.

By Rajni Pandey | Know More

Fuelling growth with foreign currency

History repeats itself. We're again backing out, and that's the forever seen reaction from the largest democratic country, from something that can actually overhaul a major part of our economic system. Going back to 1990, India was at its bitter self condemning any sort of open economy, loathing at the assumed picture of mass cannibalisation by foreign enterprises. In 1991 the historic moment came and the country unfastened the door for open economy. After two decades, the country is now in a position with consolidated economic growth and availability of better job opportunities.

By Suranjana Basu | Know More

Short-lived Promise

Rewinding the past Launched in 1991 as a supplier to some of the major global retailers, Lilliput forayed into direct retailing with a store in 2003. The company today operates more than 250 stores in 153 cities and has presence in China and many Middle Eastern and African countries. Bain Capital has invested in Lilliput through BC India, while TPG owns the stake through Star Market Asia.

By S.Aadeetya | Know More

25 Hot Concepts

. The 25 Hot Concepts is an acknowledgement to new retail ideas – such as new retail experience or niche products for a niche set of target audience, like youngsters and working women, or out-of-the-box merchandise. In this survey, the Retailer team has observed that much experimentation is taking place at the fashion front and e-retail is emerging as the next big retail phenomenon. Overall, this coverage salutes that kind of entrepreneurship, which dares to experiment and ultimately tastes success.

By Retailer | Know More

Inflation: Hidden positives for FMCG

Increasing fuel prices and other factors have given rise to food inflation, which has further led to the decrease of consumer purchasing confidence. But despite the rising inflation, spending on fast moving consumer goods (FMCG) is set to nearly treble to $5 billion by 2015 from $1.8 billion at present, says a report by Nielsen, a leading global provider of insights and analytics. Let’s discover why it is so.

By Rajni Pandey | Know More

Colour for everyone

The inspiration ColorBar was started with the ambition to provide the Indian woman with international formulations and products; it was born to fill the gaps in the Indian cosmetic industry by studying and understanding the common woman of India and her transition from the woman at home to the woman out in the world.

By Retailer | Know More

Warming up to woolens

The winters are setting in slowly but steadily. With it, woollen wears and quilts are making their way into the wardrobes. While stores across the country are stocking up the latest designs in woollen wear, one thing which is bound to stand out is the importance of wool as not only a commodity but also as a brand, which speaks out to the fashion-conscious mass of the country.

By S.Aadeetya | Know More

Control Information for Retail Advantage

Taking control of information as a retailer is one of the key challenges of the next decade. As the impact of social media, individual customisation, and individualised marketing change the way retailers deal with their customers, it is essential that you drive the changes required to deliver that control to the business. Inefficient control of core information is estimated to cost over $25bn per year for US-based retailers alone.

By Steve Jones  | Know More

Leaving money on the table

“Ads are not cool†(Sean Parker to Mark Zuckerburg, circa 2004) – a great scene from a great movie and arguably one of the truest statements that affect marketing departments in India. Relying on TV spots for your advertising is like relying on analogue film for filmmaking, or relying on standard mail for correspondence, or a typewriter for drafting a document. Nostalgia can make you extinct.

By Sid Shah | Know More

Risks and Benefits of Celebrity Licensing

Celebrities have long sought to license their names and likenesses in an effort to garner additional revenue and to extend their presence to new product categories. Traditionally, retailers sought out celebrity licensed products because a celebrity’s name on a product would serve to differentiate it and make it more attractive to consumers. At the same time, manufacturers looked favourably on celebrity products because they could charge higher prices for those items than for generic products.

By Jed Ferdinand | Know More

Coca Cola-Nagano Olympic experience

As soon as we had gained approval from the Nagano Olympic Committee to create a Coca-Cola co-branded Olympic merchandising programme, we started hearing from our colleagues in Japan that building a Pin Trading Centre in Nagano was not a good idea. We were told that the Japanese were sophisticated buyers and they would have no interest in buying Coca-Cola branded Olympic Pins.

By Pete Canalichio | Know More