Godrej Consumer Products Ltd announced on Saturday that it has agreed to buy Nigerian soap maker Tura in a bid to increase its presence in West Africa. 

“Tura helps us leapfrog in our endeavour to build a pan-African presence for our core categories such as personal wash and hair care. Tura is one of the strongest Nigerian beauty brands with a successful and passionate management team with a proven track record over the last two decades,” Godrej chairman Adi Godrej said.