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- Parle Agro introduces large packs of its products
Parle Agro introduces large packs of its products
March 15, 2010 | comments ( 6 ) |
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Parle Agro that has Mango Frooti, Appy, LMN and Saint Juice in its kitty is betting on driving the in-home consumption to push its sales this summer. The beverage major aims to capture wider consumer base with introduction of large packs targeted at in-home consumption segment.
The company has introduced Frooti and Appy Classic in 1 litre pack priced at Rs 40. Similarly it has also launched 1 litre PET pack for LMN priced at Rs 36.
To further increase its penetration in the on-the-go market, Parle Agro has launched a 250 ml pack for LMN priced at Rs 12.
According to the company, this pack will help in garnering larger volumes. Consumers are price sensitive and a price point of Rs 12 will fill in a huge need gap between the current market price points of Rs 10, 15 & 20.
Parle Agro will also add about 10 manufacturing units by the year-end. At present, it operates 31 units. The Rs 1,000 crore company also added Hippo snack to its portfolio
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Comments
Boda Sree Jeevan April 05, 2011 at 4:25 am
We established Packaged Drinking Water Plant in Rajahmundry Andhara Paradesh with Fully automatic Ro and Filling machines from 200ml to 2000ml Pet Bottles and with 20 ltr Bts also which is filled with fully automatic filluing machines with PLC controles. so please help us in getting franchise of Parle Agro Bailey Mineral water in our area.
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viplov February 23, 2011 at 1:02 am
I want to take a franchise of Parle please provide me a details Contact: member@franchiseindia.com
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Shanthakumar February 07, 2011 at 8:37 am
I am looking for a business tie-up with Parley Bailey mineral water as Frachise, please suggest to fo further. Contact: member@franchiseindia.com
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Malkaunsh February 04, 2011 at 12:18 am
Hi, I am looking for a business tie ups or franchise with Parle and so would like to know further in details about thew business opportunity with you. Please confirm. Regards, Malkaunsh Contact: member@franchiseindia.com
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lokesh April 08, 2011 at 2:15 am
I want to start my own business . Please tell me investment for distributorship.
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