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Fabindia launches Fable

Plans to tap Indian youth.

Tags: retail, retailer, news, Fabindia

January 29, 2014  |  comments ( 0 )  | 
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Fabindia has revamped its jackets, shirts, trousers, tops and dresses to make it more apt for modern generation who is more used of high-end luxury labels. The company has named the new line as ‘Fable’.

William Bissell, Founder, Fabindia, said, “Fifty percent of India's 1.2 billion people are below 30. Even the smaller, prosperous subset of this huge group is leading a paradigm shift in the market.”

The company also aims to double its Rs 120-crore fusion-wear business in the next one year.

 


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