Redseer report predicts the ecommerce platforms likely to clock over $9 billion gross merchandise value (GMV) during the festive season (October - December period) - a growth of 23 percent from last year
Over the last five years, innovation and spending were driven more from urban people and rich cohorts residing in metropolitan cities. Now, the share of spending in tier-II cities would increase significantly.
The operating margin, though, will be restored to the pre-pandemic level of 6.5-7.0 percent with the moderation of 100-120 basis points given a stabilization of gold prices and limited scope for further cost optimization.
Health and safety ranked high in importance for reimagined consumers, with 79 percent in India believing it is crucial that companies prioritize health considerations for consumers and employees in all operations.