Analysis

1 - 20 Result out of 173

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Beauty & Personal Care and Health & Pharma Segment Registering Maximum E-Commerce Growth in 2021

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The pandemic caused by Covid-19 has led to growth in e-commerce sector across categories like beauty and personal care, health and pharma, FMCG, nutraceutical, among other categories.

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India Cautiously Returning to a State of 'Business as Usual'

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There has been a marginal decrease in financial concerns noted with 57% people showing they are concerned about delaying large purchases in the current wave

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The Impact of Empathy in Social Media for Indian E-commerce Sector in 2021

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The best performing company on Instagram as well as Twitter is Zomato.

MSMEs Favour Daily EMIs, Ease of Repayment Process through Automatic Deduction for Credit Repayment

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MSMEs Favor Daily EMIs, Ease of Repayment Process through Automatic Deduction for Credit Repayment

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The survey measured credit and repayment needs of small and medium businesses to help address credit gap in MSME segment.

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How has Going Omnichannel Helped Tupperware to Meet the Changing Needs of Consumers

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"Going omnichannel helped in business continuity for our stores. I think that was the biggest benefit and utilization of omnichannel," says Deepak Chhabra, Managing Director, Tupperware India.

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Value E-Commerce in India to Grow to US$ 40 bn Market by 2030

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Value E-Commerce in India to Grow to US$ 40 bn Market by 2030

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Digital Transactions Grow 80 pc in Last 250 Days

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Demand for payment options like Buy Now Pay Later (BNPL) has been mounting and displayed a towering growth of 220 percent.

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Millennial Spends Lead D2C Cross-Border E-Commerce Growth

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Reduced access to stores has prompted rise in cross-border ecommerce, with 46% of global shoppers buying direct from international brands online, rising to 52% among 25-34 year olds.

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Parle Emerges as Preferred FMCG brand in India

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It is followed by Amul, Britannia, Clinic Plus and Tata Consumer Products.

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How Viviana Mall Reinvented Itself And Bounced Back Post-Lockdown

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Keeping up with the current shift, Viviana Mall has been reworking its business model, coming up with strategies to provide a safe and convenient shopping environment.

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A New World Welcomes a Paradigm Shift in Marketing

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The pandemic has resulted in a massive change of preferences compelling every industry to develop new products and more importantly reach out to the consumer in a new way.

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Five ways to adapt your marketing strategy during COVID-19

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Using the pandemic as a hook to sell your products or cashing in on coronavirus is a sure way to lose trust and loyalty amongst your customer base.

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How the digital revolution is bringing brands closer to their consumers

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Brands need to keep themselves up to date on ongoing trends. They should use intelligent tools to build the right customer base and invest in building research and data on consumer behavior patterns.

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Why Businesses Should Opt For Strategic Brand Ads During The Lockdown -

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Businesses can improve brand affinity by using various online channels such as Facebook, Instagram, Google, Tik Tok, Snapchat, Twitter, etc.

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How to boost E-Commerce Sales with Digital Marketing?

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There has been a drastic change in the mindset of people with the advancements in the E-commerce landscape

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How E-procurement is transforming the landscape of Indian businesses?

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The E-Procurement system helps an organization to manage its relationships with its valuable suppliers

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Biggest Trends That Will Govern Loyalty Programs in 2020 and in Future

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Loyalty programs for 2020 and thereafter will incorporate artificial intelligence and machine learning to gather specific data that will give insights on individual customers to help marketers craft personalized strategies.

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How to Foster Innovation for Retail Brands?

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Technical guides and documentation can significantly help your employees decipher behaviors and actions that are frowned upon, as well as those that are encouraged.

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5 Ways To Build Brand & Earn Customer Loyalty

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Customer trust and loyalty go hand in hand. Both the factors are critical for establishing brand presence and long time success.

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Omni channel support and its importance for great customer experience

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Businesses can fulfill the second criterion of a unified customer view by integrating their contact center solution with their CRM or ticketing solution.