Analysis

Total 176 Results

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How Consumer Sentiments Improved in January by 3.9 pc After a Dip in December

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Consumer sentiments have improved in January by 3.9 percent after a dip in December when it fell by 4.5 percent to 57.6, though the recovery is somewhat 'hesitant'.

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How India's 'Buy Now, Pay Later' segment poised to reach $56 Bn by FY26

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The segment provides short-term financing to make immediate purchases and the credit can be paid back at a later date

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Rentals of Mall Operators Expected to Decline by 20-25 pc in Q4FY2022

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With impact on recovery in Q4FY2022, the rental recovery for FY2022 is expected to be up to 70 percent of pre-Covid levels, as compared to earlier estimates of up to 75 percent recovery

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What Lies Ahead For India's Luxury Sector in 2022?

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According to Euromonitor International, India's luxury goods market will be worth $8.5 billion in 2022, against $6 billion in 2021.

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Beauty & Personal Care and Health & Pharma Segment Registering Maximum E-Commerce Growth in 2021

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The pandemic caused by Covid-19 has led to growth in e-commerce sector across categories like beauty and personal care, health and pharma, FMCG, nutraceutical, among other categories.

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India Cautiously Returning to a State of 'Business as Usual'

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There has been a marginal decrease in financial concerns noted with 57% people showing they are concerned about delaying large purchases in the current wave

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The Impact of Empathy in Social Media for Indian E-commerce Sector in 2021

4Min Read

The best performing company on Instagram as well as Twitter is Zomato.

MSMEs Favour Daily EMIs, Ease of Repayment Process through Automatic Deduction for Credit Repayment

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MSMEs Favor Daily EMIs, Ease of Repayment Process through Automatic Deduction for Credit Repayment

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The survey measured credit and repayment needs of small and medium businesses to help address credit gap in MSME segment.

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How has Going Omnichannel Helped Tupperware to Meet the Changing Needs of Consumers

7Min Read

"Going omnichannel helped in business continuity for our stores. I think that was the biggest benefit and utilization of omnichannel," says Deepak Chhabra, Managing Director, Tupperware India.

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Value E-Commerce in India to Grow to US$ 40 bn Market by 2030

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Value E-Commerce in India to Grow to US$ 40 bn Market by 2030

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Digital Transactions Grow 80 pc in Last 250 Days

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Demand for payment options like Buy Now Pay Later (BNPL) has been mounting and displayed a towering growth of 220 percent.

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Millennial Spends Lead D2C Cross-Border E-Commerce Growth

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Reduced access to stores has prompted rise in cross-border ecommerce, with 46% of global shoppers buying direct from international brands online, rising to 52% among 25-34 year olds.

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Parle Emerges as Preferred FMCG brand in India

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It is followed by Amul, Britannia, Clinic Plus and Tata Consumer Products.

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How Viviana Mall Reinvented Itself And Bounced Back Post-Lockdown

4Min Read

Keeping up with the current shift, Viviana Mall has been reworking its business model, coming up with strategies to provide a safe and convenient shopping environment.

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A New World Welcomes a Paradigm Shift in Marketing

4Min Read

The pandemic has resulted in a massive change of preferences compelling every industry to develop new products and more importantly reach out to the consumer in a new way.

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Five ways to adapt your marketing strategy during COVID-19

3Min Read

Using the pandemic as a hook to sell your products or cashing in on coronavirus is a sure way to lose trust and loyalty amongst your customer base.

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How the digital revolution is bringing brands closer to their consumers

2Min Read

Brands need to keep themselves up to date on ongoing trends. They should use intelligent tools to build the right customer base and invest in building research and data on consumer behavior patterns.