Parle Emerges as Preferred FMCG brand in India
1Min Read
It is followed by Amul, Britannia, Clinic Plus and Tata Consumer Products.
Analysis
1 - 20 Result out of 162
How Viviana Mall Reinvented Itself And Bounced Back Post-Lockdown
4Min Read
Keeping up with the current shift, Viviana Mall has been reworking its business model, coming up with strategies to provide a safe and convenient shopping environment.
A New World Welcomes a Paradigm Shift in Marketing
4Min Read
The pandemic has resulted in a massive change of preferences compelling every industry to develop new products and more importantly reach out to the consumer in a new way.
Five ways to adapt your marketing strategy during COVID-19
3Min Read
Using the pandemic as a hook to sell your products or cashing in on coronavirus is a sure way to lose trust and loyalty amongst your customer base.
How the digital revolution is bringing brands closer to their consumers
2Min Read
Brands need to keep themselves up to date on ongoing trends. They should use intelligent tools to build the right customer base and invest in building research and data on consumer behavior patterns.
Why Businesses Should Opt For Strategic Brand Ads During The Lockdown -
3Min Read
Businesses can improve brand affinity by using various online channels such as Facebook, Instagram, Google, Tik Tok, Snapchat, Twitter, etc.
How to boost E-Commerce Sales with Digital Marketing?
3Min Read
There has been a drastic change in the mindset of people with the advancements in the E-commerce landscape
How E-procurement is transforming the landscape of Indian businesses?
3Min Read
The E-Procurement system helps an organization to manage its relationships with its valuable suppliers
Biggest Trends That Will Govern Loyalty Programs in 2020 and in Future
4Min Read
Loyalty programs for 2020 and thereafter will incorporate artificial intelligence and machine learning to gather specific data that will give insights on individual customers to help marketers craft personalized strategies.
How to Foster Innovation for Retail Brands?
3Min Read
Technical guides and documentation can significantly help your employees decipher behaviors and actions that are frowned upon, as well as those that are encouraged.
5 Ways To Build Brand & Earn Customer Loyalty
3Min Read
Customer trust and loyalty go hand in hand. Both the factors are critical for establishing brand presence and long time success.
Omni channel support and its importance for great customer experience
3Min Read
Businesses can fulfill the second criterion of a unified customer view by integrating their contact center solution with their CRM or ticketing solution.
How colors can influence consumers buying decision?
4Min Read
The use of color psychology is common in many industries, including retail, real estate, fishing, the military, automobiles, and restaurants.
PRIVATE LABELS: Will They Cause Sleepless Nights For Legacy Brands?
3Min Read
In India, private labels constitute 20% of the organized retail business and 10-15% of e-retail segment
Creating New-age Entrepreneurs through Direct Selling in India
2Min Read
Though in India direct selling is facing challenges due to the absence of regulation and a proper regulatory framework, the industry targets to continue creating business opportunity and self-employment for women in focus.
This Holi your colours and sweets could be sweeter and brighter - How AI can help better plan the marketing activation and sales?
3Min Read
How AI can help better plan the marketing activation and sales?
How Godrej Group turns up the volume on customer conversations?
2Min Read
Godrej Group's proactive approach to online engagement is a huge leap forward for a company which relied heavily on TV to reach customers in the past.
How retailers can transform in store purchasing experience?
5Min Read
mPOS transforms the in-store purchasing experience, leading to greater operating efficiency and reduced costs.
New-Age Retail Hygiene Management Solutions
5Min Read
The new-age retail hygiene management solutions (or we can alternately call them retail excellence solutions since they are so comprehensive and all-encompassing) are acting as gamechangers when it comes to defining retail success in todays scenario.
Top 5 strategies that successful brands are using
3Min Read
Today we have brands such as Google and which have managed to create dominance in their respective sectors and emerged as anchor points for entire ecosystem.
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