With rising disposable incomes, growing urbanization and changing aspirations, there has been surge in consumption. Today, shopping is not limited to just buying products - shoppers are seeking a differentiated experience, and expect innovations.
The primary cause of this increase in the number of shopping channels is their mobile capabilities; their ubiquity has opened up a plethora of new opportunities for retailers to market and to engage with their consumers.
Unlike B2C retail businesses, B2B Tech Startups don't have a proper roadmap to get customers to the front door and hence face a plethora of challenges. Here is a cheat-sheet to overcome those bottlenecks.
A global report that highlights the need of technology service providers to help businesses, government and consumers understand the implications surrounding the splurging need of the cloud in their day-to-day operations.
Indian market is still in early stages of adoption of analytics. However, with surplus talent, established infrastructure, and a mature ecosystem, India is on its way to become a global hub for analytics.
Customer experiences are being created by harnessing the power of technology and adopting customer oriented practices and it is important, when the whole ecosystem is trying to remain ahead of their competition.
Former Myntra COO, Ganesh Subramanian has now planned to come up with his own venture called 'Stylumia Intelligence Technology'. This is a data-driven technology to analyse various fashion trends in the retail and eRetail space.
Knowing your customer is a motto as relevant today as it was in the days of the neighbourhood retailer. With unlimited shopping options, securing customer insights to build enduring one-to-one relationships is more critical now than ever before.
In today's time, as businesses are shifting preferences to mobile applications as eCommerce is now modified to mCommerce in India, many IT companies have started giving a complete mobile solution to the retailers to help scale their businesses...
IT adoption in the unorganized sector is far less compared to its organized counterparts. That simply means there lies a huge untapped market for modern all-in-one point-of-sale solutions, cloud and mobile-based applications, which are fast catching up..