Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers
Technology enhancement was yet another topic that was touched at Indian Retail Congress 2017(IReC 2017). Speakers at various points highlight that AI, VR and AR will play pivotal role in enhancing the experience be it online or offline retail.
A QR code is basically a high-tech bar code. You can point a smart phone's camera at it, scan and decode the message in it. In many cases, the decoded message is a web link to avoid the hassle of typing on a phone keypad.
Companies like Ray-ban, Louis Vuitton, etc have implemented numerous activities to stop counterfeit goods. In this scenario, technologies like blockchain is an effective measure to address the challenges in the sector.
The article throws light on how support of technology and software can help retailers convert business during sales. The view is to be shared both with regards to EOSS and Event specific sales like Republic day, Valentines day etc.
With rising disposable incomes, growing urbanization and changing aspirations, there has been surge in consumption. Today, shopping is not limited to just buying products - shoppers are seeking a differentiated experience, and expect innovations.
The primary cause of this increase in the number of shopping channels is their mobile capabilities; their ubiquity has opened up a plethora of new opportunities for retailers to market and to engage with their consumers.
Unlike B2C retail businesses, B2B Tech Startups don't have a proper roadmap to get customers to the front door and hence face a plethora of challenges. Here is a cheat-sheet to overcome those bottlenecks.
A global report that highlights the need of technology service providers to help businesses, government and consumers understand the implications surrounding the splurging need of the cloud in their day-to-day operations.
Indian market is still in early stages of adoption of analytics. However, with surplus talent, established infrastructure, and a mature ecosystem, India is on its way to become a global hub for analytics.
Customer experiences are being created by harnessing the power of technology and adopting customer oriented practices and it is important, when the whole ecosystem is trying to remain ahead of their competition.