Navigating the Brand Licensing Landscape: Key Considerations for Licensors and Licensees
In the fast-paced and hyper-competitive world of business, brands are continually searching for innovative ways to set themselves apart and extend…
Celebrating Top Brand Collaborations and Innovative Partnerships at Star-Studded Labels Awards 2023
Labels Awards 2023 was an evening of distinguished accolades applauding outstanding accomplishments of cutting-edge brand strategies and…
Star Wars, Her Universe collaborate for all-new apparel collection
Star Wars has collaborated with Universe for an all-new apparel collection. The “Star Wars” x Her Universe collection includes t-shirts, joggers,…
Manish Malhotra Beauty by MyGlamm establishes itself as India's Premier Luxury Beauty Brand
This January, fashion designer Manish Malhotra and European beauty brand MyGlamm celebrate the 1st Anniversary of Manish Malhotra Beauty by MyGlamm…
Explore Upcoming Events And New Age Agendas
  • Franchise Expo Lucknow
    21 JULY 2024, Hilton Garden Inn, Lucknow

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

  • Franchise Expo Kolkata
    27 July 2024, Raajkutir - IHCL SeleQtions, Kolkata

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

  • FROEXPO Bengaluru
    31 Aug-1 Sep 2024, BIEC, Bengaluru, Karnataka

    India’s premier and most trusted Business & Tradeshow is back in Bengaluru to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • Entrepreneur 2024
    4 Sept 2024, Pragati Maidan, Delhi

    Asia-Pacific is poised to become the next start-up and entrepreneurship hotspot, and Entrepreneur Media is assisting new generation entrepreneurs and C-suites in propelling their brands into the next stage of growth.

  • FROEXPO Ahmedabad
    21-22 Sept 2024, Mahatma Mandir Convention and Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

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POPxo partners with US-based PopSockets to launch phone grips range
POPxo, India’s largest online community for millennial women designed to blend content and commerce, has partnered with PopSockets, a global leader…
Hershey's, General Mills partner to bring candy-inspired cereal line
General Mills has announced partnered with Hershey’s to launch a line of candy-inspired cereals. With this partnership, fan-favorite Hershey’s…
Puma ties up with Tabitha Simmons for a new collection
Puma has collaborated with British designer Tabitha Simmons for an apparel and footwear collection. The new collection features reimaginations of…
Mumbai Police arrests proprietors for selling counterfeit Disney products
Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and…
Ravidra Jadeja joins Baseline Ventures ends his innings with Rhiti Sports
Ravindra Jadeja, India's all-rounder cricketer has ended his innings with Rhiti Sports as the left-arm spinner has signed a three-year contract with…
Bollywood's 'Bhai' ready to add more glitter to the jewellery world
Bollywood's heartthrob who is known for his million dollar films, Salman Khan has forayed into the jewellery business. Earlier, Indian Retailer had…
Amazon signs a long term content licensing deal with T-Series
Amazon India has inked a long term content partnership with T-Series to feature its new releases on Amazon’s soon to be launched Prime Video…
Mandhana Industries asks PE investors to offload 5-10% in retail biz
Mandhana Industries, a Mumbai based textile firm which recently ventured into the retail business, has sought assistance from its private equity…
Rohit Sharma starts a new inning in mobile gaming world
India's star batsman, Rohit Sharma, who has already made his mark on world arena by becoming the only batsman to score double ton twice in ODI, has…
Rohit Sharma starts a new inning in mobile gaming world
India's star batsman, Rohit Sharma, who has already made his mark on world arena by becoming the only batsman to score double ton twice in ODI, has…
Baseline to score goal in India with Liverpool merchandise
Liverpool, one of the prominent league football clubs of Premier League, has signed an exclusive deal with Baseline Ventures. Sports marketing firm…
This Dussehra 'Super Bheem' will hit the silver screen with its third movie
After writing a new success story with its last two releases in the series, 'Chota Bheem' franchise is back to burst some crackers on silver screen…
Toys 'R' Us now within the reach of Indian kids
 Tablez India, an arm of Abu Dhabi-based LuLu Group, is moving in to bring US children retail brand Toys 'R' Us to India. The company has inked a…
Cartoon Network outlines ambitions for consumer products & licensing business
Turner India's licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets of…
This is why brand licensing is the latest sweet spot for established brands
Standing at the worth of $576 million, the brand licensing and merchandising industry of India has proved to be an effective retail strategy, given…
Xilam names Indian representative for Oggy and the Cockroaches
Xilam, the Paris-based entertainment production company is heading to India and has licensed its celebrated property ‘Oggy and the Cockroaches’ for…
Safilo Group to frame the world with its new Moschino licensing agreement
Safilo Group, Italian eyewear distributor, has put the final seal on the new global licensing deal. The Group has announced a new global licensing…
ABG, GGP, SPG take over the international apparel brand Aeropostale
Authentic Brands Group (ABG), General Growth Properties (GGP) and Simon Property Group (SPG) finalise the acquisition of the global trend-focused…
A lot more play beyond cartoon in Back-to-School licensing
Touted as the second most revenue generation season globally, after Christmas, Back-to-School (BTS) category is gradually witnessing a surge in its…
M&B Footwear aims to raise $100 crore funding to spread its wings
To augment its market presence, M&B Footwear, the company which markets Lee Cooper footwear in India, is aiming for a bounty of US $100 million…
ChuChu TV inks a pact with Dream Theatre to launch its consumer products
ChuChu TV is now shifting gears to move beyond the screen. The Chennai based Indian Youtube channel has signed a pact with Dream Theatre to roll…
Mandhana acquires exclusively rights of Salman's 'Being Human'
Being Human, venture of Bollywood's superstar Slaman Khan, has now entered into an exclusive partnership with Mandhana Retail Ventures Retail Ltd. (…
The name game: Licensing reshaping kitchenware industry
Over the years, organised retail has been witnessing massive spur in India and kitchenware segment is no exception. Growing at a CAGR of 21 per…
Bradford License India to represent pop artist Romero Britto in India
Making his grand foray in India, Brazil-born and Miami-made pop artist Romero Britto is all set to lend his pop sensibility to some out-of-the-box…
Yuvi makes his debut in clothing segment
India’s flamboyant left handed batsman, Yuvraj Singh, who has given many nightmares to some of the ace international bowlers, has step-up to…
Flipkart signs licensing deals to cement its leadership in fashion biz
Flipkart, India’s leading online marketplace, is on the move to further garnish its online fashion and lifestyle segment. As per the recent…
Bewakoof to make another attempt to enter the brick & mortar retail space
Bewakoof.com, five year old fashion and lifestyle portal, is now shifting gears to enter into the brick and mortar retail space. The move came…
Disney India shifts focus to Hollywood slate
After the flop show of its much-talked-about Bollywood title 'Mohenjo Daro’ Disney studio is looking to shift its focus to Hollywood slate and…
Flying Jatt to sweep retail shelves through licensing
Reckoning the immense potential in brand licensing, Balaji Motion Pictures Limited has launched the official merchandise for its latest movie ‘A…
Is Siddharth Roy Kapur parting ways with Disney India?
Siddharth Roy Kapur, the Managing Director of The Walt Disney Co. (India), is believed to quit the studio in January after the release of the most…
Black White Orange is Paramount Pictures' licensing agent for India
Black White Orange has been appointed as the merchandise licensing representative for Paramount Licensing Inc., the licensing entity for properties…
Myntra shows interest in Hrithik Roshan's HRX; buys 51% stakes in the brand
Myntra, Flipkart’s fashion arm has recently purchased 51 per cent stakes in Hrithik Roshan’s lifestyle brand HRX. The brand which is jointly owned…
Mickey Mouse hops on to ONLY's limited edition collection
Moved by the success of Star Wars and Captain America capsule collection of Jack & Jones, Bestseller India is all set to adorn its female…
This start-up is blending Bollywood with licensing like no one ever did
Intro: While the idea of setting up own venture wasn’t new to 24-years-old Vinayak Kalani, who hails from a business family of Indore, the way to…
Salman's Being Human to glitter the jewellery segment from next month
Riding high with the global success of opus movie ‘Sultan’, Bollywood’s mega star Salman Khan’s brand Being Human is all set to foray in the…
Myntra looking positive to obtain major stakes in Hrithik's HRX
Myntra, the online fashion brand who recently floated the news of opening its stores across the country is in the headline once again. The fashion…
what makes fashion a sweet spot for licensing?
Over the years the number of licensing deals, especially pertaining to characters, has grown to meet the demands of young adults who are well…
This is how Marie Claire has landed in Indian Retail
Marie Claire, the internationally recognised premium French fashion brand, which have lead the Parisian fashion scene since decades, has finally…
Gaming industry looks at licensing to monetise
Growing by leaps and bounds, the Indian mobile market has not only helped eCommerce beef up, but other domains are also benefitting from it, mobile…
Disney Pixar making most of Finding Dory through licensing
As Finding Dory - the sequel of Finding Nemo, hits the silver screen today in India, a plethora of brands have strategized to sail along with this…
French Lifestyle brand MARIE CLAIRE forays Indian Market
Marie Claire, the internationally recognized premium French fashion brand driven from women’s magazine has finally steps into the Indian market…
Yash Raj Films partners with TIMEX India
TIMEX, the world’s largest watch manufacturer has announced its association with Indian entertainment mogul Yash Raj Films. Through the association…
Biotique inks pact with Disney India; forays into new categories
Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the…
This is how Shoppers Stop is banking on exclusivity
Following the many brand licensing oriented alliances with brands, Shoppers Stop has once again set its eyes on exclusivity. This retailer has…
5 reasons why fashion is best bet for licensing
Fashion! A category that fascinates as much to a retailer as it tempts to a 20 something youth. However, admit the fact that the ongoing battle for…
What made this furnishing brand get into licensing?
While a plethora of brands are looking at India as a potential market for brand licensing, counterfeits and parallel markets are proving to be a…
What makes Back to School category a hit among brands?
Back-to-school, the second most popular category in licensing industry only after fashion, is where most of the characters find their stay. With…
How a tech-accessory brand is growing out of licensing?
Macmerise– an initiative started with the founder’s fascination towards Apple products and hunt for a nice decal - has now grown to become one of…
99Game to launch mobile game for Salman starrer 'Sultan'
After the successful stint with Fan: The Game based on SHahrukh Khan starrer FAN, Udupi-based gaming studio 99Games is about to announce 'Sultan:…
How is H&M making the most of licensing?
Going all out on expansion spree, Swedish retailer H&M has announced collaboration with KENZO as their 2016 designer collaboration. Prior to…
Licensed kidswear section is where the money is
With ever-evolving fashion and trends advancing at the speed of light, it isn’t enough for apparel brands to only keep up with design. Brands are…
How a brand is making the most of social media?
Excerpts: How have eCommerce portals helped you while marketing these products? Ecommerce portals have been excited to have these products…
Scavin reveals true reason behind sluggishness in eyewear licensing
Scavin - the flagship eyewear range of Scavin International holds the rights for Lee Cooper eyewear brands. Also, the brand has done promotional deal…
Disney India's Captain America riding on licensing deals
Fuelling on the growing penchant of consumers for their favourite character or content, the brand licensing industry in India is witnessing…
How is Firefox expanding through licensing?
Firefox Bikes, a bicycle manufacturer known for its leisure bikes is expanding its footprint across India and targets its products at high-income…
Toonz Retail launches stores at Gzb, Calicut, Naharlagun
Expanding their retail presence in all geographies, Toonz Retail, the homegrown retail chain catering to kids aged between 0 to 12 years, launches…
How Brand Sanjeev Kapoor is leading dining market through licensing?
Dining is very contemporary in nature and not one single brand caters to all dining related needs. Sensing this gap, Brand Sanjeev Kapoor by Chef…
How KKR is leading the pack in sports licensing
It is not just the cricket ground; Red Chillies Entertainment wants to rule with the Kolkata Knight Riders (KKR) franchisee, but is looking to…
Lego unveils largest store in China
Toy giant Lego has opened the doors of its largest retail store in the world at the Shanghai Disney Resort. The Danish brand popular foe its plastic…
Sports licensing moving beyond cricket and sneakers
In a nation as diverse and emotive as India, sports certainly unifies us – and then divides us into ‘segments’ (based on the teams we support) in a…
Mattel to diversify into graphic novels with Barbie franchise
Diversifying its presence, Mattel has partnered with American publisher Papercutz to create Barbie franchise inspired graphic novel series. As per…
Ray-Ban to fight off counterfeits; launch eCommerce portal
Given the soaring brand consciousness among the consumers and exposure to global brands, the market for eyewear is on a roller coaster ride with a…
Need to focus on local licensing in eyewear industry
The Indian eyewear market is rapidly growing given the young population and growing awareness of branded eyewear. Growing at a rate of 10 per cent…
Oxford signs apparel licensee for Europe
Post venturing into apparel segment in India (with Madura Garments), Oxford Limited has signed Brandsdistribution.com as the European apparel partner…
David Beckham to launch grooming line with Biotherm Homme
Post conquering the world of football, fashion and even the whisky industry, now David Beckham has turned his attention to beauty. The 41-year-old is…
Nintendo teams with fashion label Vans for retro inspired footwear
Videogame creator Nintendo has partnered with footwear manufacturer Vans to deliver a new line of sneakers inspired by retro games and iconic…
Land Rover to foray in smartphone segment in early 2017
Taken by the burgeoning global smartphone market, Tata Motors owned Jaguar Land Rover has plans set to unveil branded smartphones and accessories by…
Yuvraj SIngh's YouWeCan Partners with Suditi Industries for apparel range
Cricketer Yuvraj Singh backed YouWeCan  has associated with  Suditi Industries Ltd. to create a clothing line under the YWC label.    The deal,…
Torero to make Police leather items
Torero Corporation has obtained rights for the global manufacture, marketing and distribution of Italian brand Police’s leather accessories range.…
Bioworld aims to beef up its global presence by acquiring VoxPop
Bioworld Merchandising, Inc., a US based licensee known for design and distribution of licensed and private label merchandise has acquired VoxPop.com…
Betty Boop hits the gym with new fitness fashion line
Iconic character and the ultimate diva Betty Boop is bringing a dash of glamour and oomph to the fitness fashion category with a new apparel launch…
Bibhu Mohapatra teams with Forevermark India for exclusive Artemis collection
Forevermark India has partnered with designer Bibhu Mohapatra to debut an Artemis collection that is exclusive to India. The New York-based designer…
Estee Lauder announces Victoria Beckham make up range
Estée Lauder has teamed up with pop star-turned-designer Victoria Beckham as part of the company's latest make-up collaboration. The partnership will…
Universal Music India launches exclusive range of official international music merchandise
The record label Universal Music India (UMI) has announced the launch of their brand new music merchandise collection across lifestyle, retail and…
Conde Nast morphs Vogue into furniture
Condé Nast, the premier media company renowned for its affluent portfolio of the most iconic titles: Vogue, GQ, The New Yorker, Condé Nast Traveler…
Movie based mobile games: a planned extension or marketing strategy?
Mobile games based on movie properties have been mushrooming every now and then since smartphones became a basic necessity of lives. Though most of…
M&B stepping it right way
Started 20 years ago as an export firm exporting footwear to the markets of Russia and Europe, M&B Footwear went ahead of time to detangle the…
Vogue draws craze for coloring
American fashion magazine Vogue has unveiled its first-ever coloring book, Vogue Colors A to Z: A Fashion Coloring Book. A coloring book for grown-…
Captain America dines out with Pizza Hut
Marvel Entertainment partnered with Pizza Hut to for a Captain America: Civil War-themed promotional deal. As part of the promotional partnership,…
D&G to design hand-painted fridges for Smeg
Expanding its retail presence, the Italian fashion house Dolce & Gabbana is taking its iconic designs to a line of fridges. In a recent…
Outfit7 Re-Launches ?Talking Tom' App
Outfit7 has re-launched the original “Talking Tom Cat” app with multiple new upgrades. The updated app will now feature a re-imagined, 3D Talking…
Simba expands its retail footprint in India, plans to add 20-25 stores every year
Simba India, a subsidiary of Simba Dickie Group, Germany, has plans to open 20-25 stores every year, revealed Shree Narayan Sabharwal the Business…
Safilo's retail expansion; launches Dior eyewear in India
Italian eyewear company Safilo S.p.A whose portfolio of brands include Carrera, Polaroid, Smith, Safilo and Oxydo and the licensed branded…
Black White Orange to represent The Emoji Company in India
Black White Orange Brands Pvt. Ltd, has been appointed as the Indian Licensing Agent for 'The emoji Company' along with a huge portfolio of…
Being Human no longer a part of Mandhana Industries
Being Human Clothing, the apparel extension of Bollywood star Salman Khan’s Being Human foundation has de-merged from Mandhana Industries to form…
Interior designer Jonathan Adler Joins Fisher-Price
Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director. Adler’s appointment will…
Sephora Features Minnie Mouse
Its springtime and lots of sunshine and colourpop are the perfect backdrop for Disney fans of all ages to go out loud and enjoy a garden party in…
Sesame Street ropes in new licensees for apparel
Sesame Street has expanded its apparel lineup, courtesy licensing agreement with Crocs and Quiksilver. Classic preschool workshop Sesame Street has…
Kenzo unveils Jungle Book-inspired apparel range
Celebrating the upcoming live-action film by Disney - The Jungle Book, fashion house Kenzo has showcased its limited edition collection based on…
After FAN, 99Games & YRF team for Salman Khan starrer Sultan
After success of FAN: The Game - the official game for Yash Raj Film’s forthcoming movie Fan, 99Games and YRF have announced their next partnership…
Disney rolls out the Jungle Book mobile game
Walt Disney’s classic fantasy adventure film The Jungle Book, which returns to the silver screen this Friday, is leaving no stone unturned to…
Beyonce to launch fitness brand with Topshop
Pop star Beyoncé has joined hands with Topshop's Sir Philip Green to launch a new fitness brand - Ivy Park. The Ivy Park collection will sell…
Batman merchandise selling as hot cakes on eBay
With Batman v Superman: Dawn of Justice making it to the silver screens, eBay.co.uk has revealed that two pieces of Batman merchandise are being sold…
Being Human goes Franchising route
Mandhana Industries Ltd, textile and apparels firm partner’s with actor Salman Khan’s Being Human Foundation to manufacture and market the Rs 300…
Disney all set to open retail stores in the country
While 2014 fiscal year was all about the animal named eRetail going big and big each day, 2015 witnessed a major fillip in brick and mortar retail…
Hamleys opens first store in Gurgaon
Hamleys - the UK-based toy store is on a expansion spree and has launched stores at Ambience Mall, Gurgaon and T2 - Mumbai. While the store at T2…
Pokemon set to tap adult segment in India
With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. Also,…
Kate Spade New York for Minnie Mouse
As an ode to iconic character Minnie Mouse, Kate Spade New York has teamed up with Disney for a new Minnie Mouse-inspired collection Kate Spade…
Disneyland Opening Soon in India
If the plans of the Telangana Tourism Department fructify, India will soon be in league with the likes of Paris, Hong Kong, Shanghai, and Tokyo and…
Mondelez bets on Batman vs Superman
The fast moving consumer goods companies (FMCG) have surely explored big business in the consumer engagement with TV properties, thus leading to some…
Disney Launches Frozen Mobile App
Even though ‘Frozen’ hit theaters in way back in 2013, the movie is still popular as ever. Banking on the huge success of the movie, Disney Consumer…
ABIL partners with Versace for luxury homes in Mumbai
ABIL Group (Avinash Bhosale Group) has announced their new project in partnership with global fashion house - Versace Home, to create the bespoke…
TI Cycle paddles Ridley Bikes in India
TI Cycles -- owner of BSA and Hercules cycle brands -- has launched the Belgium-based bicycle brand – Ridley, in the Indian market. The company will…
Angry Birds starring at Madame Tussauds
As Rovio Entertainment prepares for the big day - release of The Angry Birds Movie, it is seeking out innovative ways to ramp up the momentum. Of…
Bobbi Brown Afternoon Tea
All the ardent admirers of Bobbi Brown can now let their taste buds relish the brand, alongside pampering their skin, courtesy, Bobbi Brown’s silver…
CN & Vanesa Care unveil 'DENVER BATMAN' deodorants in India
Batman vs Superman: Dawn of Justice is just around the corner, and most aficionados have probably designated their sides already. Starting from Man…
Lionsgate to launch 'Now You See Me' mobile games
Lionsgate Films – the distributor of heist thriller film Now You See Me - is developing two mobile games based on the film franchise. The studio is…
Raids at Mumbai Street Shops Selling Fake Disney Products
As part of its ongoing enforcement campaign, Disney India today cooperated with the Crime Branch Control and the officers of Pydhonie Police Station…
King Features plan Betty Boop Scent with Gaultier
Post the strategic agreements with FILA for Betty Boop, it seems as if King Features has set the game for year 2016. As the iconic toon – Betty Boop…