POPxo partners with US-based PopSockets to launch phone grips range
1Min Read
The PopGrip collection has been designed keeping in mind the modern millennial women who are fearless, fun and loves to experiment with their style.
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Hershey's, General Mills partner to bring candy-inspired cereal line
1Min Read
These cereals consist of Hershey's Kisses, Jolly Rancher and a new version of even bigger Reese's Puffs.
Puma ties up with Tabitha Simmons for a new collection
1Min Read
The new collection features reimaginations of the Puma Cell Stellar and Ralph Sampson.
Mumbai Police arrests proprietors for selling counterfeit Disney products
1Min Read
As a part of an ongoing enforcement campaign in India, the officers of Mumbai Police conducted raids in Crawford Market.
NBA plans Basketball training center in India
2Min Read
NBA Academies include educational development for top international male and female prospects and mark the NBAs most significant investment in elite player development.
Ravidra Jadeja joins Baseline Ventures ends his innings with Rhiti Sports
1Min Read
The new company will be handling all his endorsements, brand associations, corporate profile, merchandise and other business and commercial interests of the all-rounder.
Bollywood's 'Bhai' ready to add more glitter to the jewellery world
2Min Read
Style Quotient Jewellery Pvt. Ltd. is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand.
Amazon signs a long term content licensing deal with T-Series
1Min Read
Prime subscribers will be able to watch 17 under production movies of T-Series first before their television premier.
Mandhana Industries asks PE investors to offload 5-10% in retail biz
1Min Read
Mandhana has recently forayed into the retail sector after it acquired a licnece for the brand Being Human from Salman Khan Foundation.
Rohit Sharma starts a new inning in mobile gaming world
1Min Read
In order to shape the project, the publisher, Nazara Games, has partnered with Rohit's digital and gaming rights company, Cornerstone Sport.
Baseline to score goal in India with Liverpool merchandise
1Min Read
This four year deal with Liverpool will equip the Baseline to sell official Liverpool merchandise such as apparel, footwear, stationery products and mobile phone covers etc.
This Dussehra 'Super Bheem' will hit the silver screen with its third movie
1Min Read
Pumped up by the success of their last two releases 'Main Hun Super Bheem' and 'Super Bheem Trayodash Ki Kahani', the makers are looking very positive about their new venture.
Toys 'R' Us now within the reach of Indian kids
1Min Read
Currently, Tablez is planning to open around 65 outlets of Toys 'R' Us in India in next 10 years. This will be another feather in the cap of LuLu
Cartoon Network outlines ambitions for consumer products & licensing business
1Min Read
As part of its expansion plans, Cartoon Network Enterprise (CNE) will seek more collaboration with players from retail, e-commerce and FMCG sectors to increase its footprint.
This is why brand licensing is the latest sweet spot for established brands
2Min Read
Brand licensing not only helps the manufacturers of the licensees' position themselves in the market, it also enable them to address the issue of credibility.
Xilam names Indian representative for Oggy and the Cockroaches
1Min Read
Xilam has appointed Dream Theatre to serve as the licensing agent in India for its childrens series Oggy and the Cockroaches.
Safilo Group to frame the world with its new Moschino licensing agreement
1Min Read
This eight year agreement will be floated in the global market from January 2018 and will end on December 31, 2025.
ABG, GGP, SPG take over the international apparel brand Aeropostale
1Min Read
Aeropostale offers young women, men and kids a focused selection of active-oriented fashion and fashion basic merchandise at compelling values.
A lot more play beyond cartoon in Back-to-School licensing
4Min Read
Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kid's school supplies.
M&B Footwear aims to raise $100 crore funding to spread its wings
1Min Read
M&B Footwear has set up a target of increasing turnover from Lee Cooper brand by 50 per cent to Rs 600 crore by 2020 as against Rs 400 crore at present.
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