The new company will be handling all his endorsements, brand associations, corporate profile, merchandise and other business and commercial interests of the all-rounder.
This four year deal with Liverpool will equip the Baseline to sell official Liverpool merchandise such as apparel, footwear, stationery products and mobile phone covers etc.
Pumped up by the success of their last two releases 'Main Hun Super Bheem' and 'Super Bheem Trayodash Ki Kahani', the makers are looking very positive about their new venture.
As part of its expansion plans, Cartoon Network Enterprise (CNE) will seek more collaboration with players from retail, e-commerce and FMCG sectors to increase its footprint.
Brand licensing not only helps the manufacturers of the licensees' position themselves in the market, it also enable them to address the issue of credibility.