The first phase of the launch would focus on leather bags, belts and accessories. Police-branded shoes would be added, followed by the Spanish brand Torero's leather accessories and Swarovski IB handbags in later phase.
While operating in kids furnishing space, Athom Trendz wanted to establish connect between the child and the product, which is why the brand got into licensing, revealed Nitin Mohta, the director at the brand.
Doraemon has gotten too old for this generation of kids, but Frozen never gets old. For me selling a Doraemon is difficult than selling a Princess or Frozen merchandise, says Samir Virani of Its Our Studio.
While fashion leads the pack as trending licensing avenue in terms of volumes, home dcor especially soft furnishing is catching up. Vandana Gupta of Belkado talks to Retailer about the licensed range of soft furnishing and her experience with licensing.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.