Tiffany sells a small assortment of eight colognes and perfumes for men and women. As per licensing agreement between the two, Coty will develop, produce and distribute a collection of fragrances for men and women.
Raj Kumar Jain, the Managing director of Bonjour reckons online space as a boon to niche category like socks, why citing the reasons why a socks manufacturer can expect a growth of 30 per cent through online channel.
After being a proud gaming partner to games based on Chhota Bheem and Zeptolab's Cut the Rope, Nazara Games will be publishing games based on Amar Chitra Katha and Tinkle's extensive roster of well-known characters.
In a first of its kind partnership, Flipkart has inked a deal with Viacom18 for licensing three major international brands in India. Also, the eCommerce giant is looking to become a viable licensing platform for the international brands by connecting them
With lot of licensing deals heppening in online space, eCommerce has emerged as one of the most lucrative areas for licensing fraternity. Prabhkiran Singh Co-founder of Bewakoof.com cites reasons behind licensing being an effective retail strategy for onl