After the successful stint with Fan: The Game based on SHahrukh Khan starrer FAN, Udupi-based gaming studio 99Games is about to announce 'Sultan: The Game'. Touted as the official game for YRF's upcoming Eid release 'Sultan', starring Salman Khan, the game is action-centric where players fight a pro wrestler Sultan and will be available both on Android and iOS platforms.
The game developed at a cost of around Rs 1 crore will see its release on June 2, a month ahead of the silver screen version.
In March this year, 99Games and YRF had announced renewing of partnership by collaborating to create an exclusive mobile game for Sultan, which marks former's third collaboration after 'Dhoom: 3' and 'FAN'.
Anila Andrade, associate vice-president (operations), 99Games Online Pvt Ltd says that “Sultan: The Game' will be action-centric and the target audience is the casual user who loves some adrenaline rush. The studio expects the game to have 15 million downloads for this game and is confident that it will be engaging for players. We anticipate 10 million downloads in six months for Sultan."
99Games had also developed the virtual gratification game - Star Chef, whose app revenue has crossed $5 million on the Apple app store giving a glimpse of its popularity among players attempting at becoming a MasterChef in the virtual world! They have 17 games with a total of 31 million downloads and 14 awards under their belt. While 'Dhoom: 3' clocked 20 million downloads, 'Fan' had four 4 million.
99Games has published over 17 game titles since launch in 2009 and has clocked in 31 Million downloads globally till date. The game will be released worldwide with 60 action-packed levels. The game is targeted at male audience between 15-30 years of age. Pre-registration of the game is already live and lucky winners will get a chance to meet Salman Khan. The game will run in-game contests & lucky winners will also get a chance to meet their favourite super star.