Accessory Headquarters has bagged exclusive licensing rights of Revlon-branded cosmetic bags for women. As part of the deal, AHQ will manufacture, market and distribute a line of travel-safe cosmetic accessories for the global market.
The complete Revlon-branded accessory range will include a selection of solid and printed cosmetic bags, train cases, toiletry organizers and other TSA-approved travel accessories.
“We are delighted to partner with AHQ on creating, marketing and distributing worldwide our new Revlon cosmetic bags,” says Gianni Pieraccioni, Executive Vice President and Chief Operating Officer, consumer products, Revlon.
“AHQ is a company with many years of experience and one with an impeccable reputation. They also have a proven track record of foreseeing marketing trends in a highly competitive and fast-changing business.”
“Revlon is a globally-recognized household name that we are proud to have under the AHQ umbrella, and we’re excited to launch this new line in major retailers throughout the world,” says Abe Chehebar, Chief Executive Officer, AHQ.
“One of the reasons Revlon recognized us is because we are a fashion house at our core, and we understand how important color and personality are in the cosmetic bag category. The cosmetics bag industry is definitely ready for a fashion wakeup call, and we’re poised to deliver.”