Chennai: Aircel Chennai Open 2015 edition began with a fashion statement. Reliance Trends, apparel partner of Aircel Chennai, has conducted a fashion show featuring top tennis stars like Feliciano Lopez and Somdev Devvarman to mark the openeing of the tournament. Actress Shriya Saran also participated in the fashion show held at Hyatt Regency on 5th January.
The $450,000 Aircel Chennai Open, owned by IMG and operated and organised by IMG Reliance, is India's and South Asia's only ATP World Tour event.
The players turned up the heat as they walked the ramp and the who's who experienced a fun and stylish evening.
Star tennis players Feliciano Lopez, Somdev Devvarman, Anand Amritraj, Mahesh Bhupathi and Leander Paes attended the event. At the event, Seed 2 Feliciano Lopez learnt how to make cocktails.
The Title Sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum category, headed by the Government of Tamil Nadu.
The tournament was started in 1996 by sports management and marketing company IMG.
The event has completed 20 years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India.